Regional Marketing Manager - Beverages

The Regional role candidates need to have very good knowledge of the regional geography. They need to have good exposure to experiential. They should have worked hand in hand with the commercial team to help deliver quarterly business goals. They should be able to manage commercial teams and Distributor expectation from Marketing.

1.Event Planning and Activation - Manage planning and execution all events at all levels, including grassroots, sports & culture that are relevant to our key targeted consumers and other brands with Marketing Manager support. Activate & leverage global, national, regional events & properties that fit within established regional market business plan -Leverage local media merchandising opportunities. Ensure that all branding/ logo use is acceptable at least at all events and activations and is approved and under the direction of the Director of Marketing

2.Relationship development - Entrench yourself & Organisation Portfolio into local Sports & Culture relevant to the brand and key targeted consumers. Entrench the Brand organically into relevant Sports, Gaming, Music & Culture with the right associations and use these platforms to develop new insightful ideas that brings the brand to life. Drive execution of all the ideas via Marketing Managers & Agencies.

3.Own and Drive the Annual Sampling Program via Marketing Managers. Recruit sampling teams for your respective region and guide Marketing Managers to Carry out large/Medium scale event-based product sampling operations. Train and manage these sampling teams via Marketing managers and ensure optimum sampling output for your region converting into right consumer recruitment into the brand

4.Manage agencies and regional budget to ensure right execution with right investment and accountability. Ownership & Accountability of assigned Regional Budget for all brands/Activation Pillars. Manage Premia/Merchandise planning for the Region in co-ordination with Trade Marketing Manager to support Sales

5.Manage Athletes, Ambassadors and Partners so that they truly understand the Brand and inspire the TG with the right messaging/content/organic integration. Drive brand awareness & engagement with amplification through earned and paid media

6.Social Media - Work with Digital manager on different digital led activities or promotions focussed towards your region and develop Branded Content videos with Athletes / Ambassadors to support the Digital plan

7.Annual Business planning (ABP) for the region, signed off with the Marketing Director and ensuring Quarterly execution of plans seamlessly, in co-ordination with Reporting Marketing Managers