Regional Marketing Manager - Automotive - IIM/MDI/ISB

Regional Marketing Manager SA - ME

Regional Marketing:

- Advertising & promotion execution-Managing advertising and promotional budget.

- Media Understanding

- Develop Regional Marketing plans

- Cater region's marketing requirement through agency management

- Creative, BTL, Digital Marketing, Media,

PR & Marketing Research.

- Trade Marketing

- Merchandising/ Tradeshows / Exhibitions.

- Launch Management execution- Support new launch as per country wise product plan.

- Develop and execute BTL activations.

- Coordination with Brand marketing team for planning marketing strategies

- Coordination with Sales team for executing marketing & channel strategies.

Key Deliverables:

- Brand Scores (Brand Awareness, Brand Activation)

- Market Share

- Channel Growth

Technical/ Functional:

- Conceptual understanding of Marketing / Brand Management.

- Trade Marketing.

- Customer marketing.

- High Analytical Skills.

- Sales Process Understanding

Education - from premium Business School and Tier B School