Regional Marketing & Brand Mgr - FMCG - IIM

Regional Business Development Manager

REGIONAL MARKETING AND BRAND MANAGER

ORGANIZATION - Leading FMCG MNC

EXPERIENCE - 2-5 Yrs

EDUCATION: MBA from premier institutes like IIM, ISB, MDI, XLRI, SP Jain, FMS, NITIE, JBIMS, Narsee
Monjee ONLY.

INDUSTRY EXPERIENCE: FMCG, Consumer Durables, Telecom, Credit Cards, Retail, F&B ONLY

ROLES AND RESPONSIBILITIES

- Develop and implement a strategy to drive year round business

- Developing brand communication, conceptualizing & developing the experiential platform.

- Work closely with the sales team to develop the brand within the major multiples

- Identify and execute strategies to maximize channel presence

- Looking at the pricing of products and analysing the potential profitability

- Researching consumer markets, monitoring market trends and identifying potential areas in which to invest,
based upon consumer needs and spending habits

- Work closely with marketing team for new product development

- Manage the Brand positioning/ brand image visibility and communication

- Measure and deliver on Marketing Return of Investment and provide Customer Insights

- Responsible for Above the line (ATL), Below the line (BTL), and Through the line (TTL)/ Integrated Communications advertising.

- Manage the local media agencies with prudence, to ensure a best possible value-for-money advertising plan

EXPERIENCE DESIRED

- Strong experience in Developing and implementing a strategy for all products in category

- The right candidate is expected to be a hard core marketing professional with strong NPD experience

- Advanced level of marketing competencies. Some of these are consumer insights, concept development, consumer understanding & market research, advertising & communication, media & communication, packaging development, consumer promotion and project management.

SUBJECT: Brand/ Marketing Manager