Regional Manager - Trade/Customer Marketing/Trade Activation/Sales Development - FMCG - South

Position : Regional Manager - Trade Marketing and Sales Development

Location : Chennai (Handling South India)

Company : Reputed FMCG Company which deals with Personal Care

About Company : Reputed FMCG Company which deals with Personal care and a multi-brand, multi-product company with operations all over the nation.

Job Profile :

- Handling Trade Marketing for Given Territory

- To Develop and execute Trade Marketing Strategy for the brands in the assigned geography

- Conceptualizing and formulating trade marketing calendar as per business strategy

- Drive width and depth for existing, New and focus Products through Field team and Distributors

- Manage Customer Relationships: Develop and manage external suppliers, Vendor and partners to drive Trade program efficacy.

- Designing Trade Promotion Programs for Retailers

- Driving share of shelf with Retailers and Merchandisers

- Building Retailer Relationship and Driving initiatives

- Shopper Activation : Instore Promotion and Activation

- Design and Execution of the Wholesale loyalty program

Nazia