Regional Manager - Sales & Marketing - Kitchen Appliances

We have an urgent role with one of the biggest kitchnen/Small Home Appliances Group at Mumbai.

Role : Regional Manager

Profile :

- To achieve sales and collection targets and effectively monitor marketing activities as per business plan.

2. Position Objective:

Sales:

- Execute Basic & Freedom Business Plan, brand wise business & profitability targets.

Achieve Turnover, Profit, Market share in relation with performance trends & industry opportunities

- Extend strategic support to sales for achieving brand and product wise business Volume, Value & Profit targets.

- Weekly / Monthly review of Product Managers / Branch Managers / Marketing and Sales Team Strategic plan to achieve planned Business Performance.

- Track & analyze the Basic and Freedom Business plan, Branch, Brand & Product wise by correlating GOLY, GOLM, Industry trends, competition etc. for successful achievement of the Business & profitability targets.

- Brand and Product wise performance analysis to ensure business plan target achievement. Highlight loss of opportunity, set marketwise growth opportunity targets to achieve brand wise market share.

- Product, Brand wise Budget vs Actual tracking, formulate preventive & corrective action. Track & analyze Branch budget vs Actual trends, Collection, Cash flow and AR trend analysis. Provide information on Economic Product Value vs Product Volume.

- Special focus on High end products to ensure proper model mix sales and achievement of ASP targets

- Review & analyze Brand, Product wise Sales billing pattern, ASP trends, network growth & loss trends, cash & carry trends, analyze gaps to extend timely support & define preventive measures.

- Direct Dealer/MT trend tracking & analysis, credit limit finalization, network loss tracking analysis & taking corrective action plan for network expansion

- Competition Market share analysis, highlight growth / opportunity loss analysis & corrective/preventive action plan with sales by raising alarms

- Develop & execute marketing plan to support business objectives & targets. Revamp brand architecture & reposition individual brands to meet business goals.

- To keep track of competitors marketing strategies and develop unique strategies for new product launch.

- New product launch meet & celebration meetings at strategic locations, focus on non-operative dealers, slow moving product clearance plan, new dealers appointment kit etc.

- Develop and supervise ATL and BTL communication, Region specific Events and Promotions, leading to growth of consumer franchise and enhancement of brand equity at all customer touch points.

- To conduct Dealer Satisfaction Surveys, understanding their satisfaction level in terms of marketing support & expectation, to ensure necessary marketing support for boosting secondary sales.

Interested candidate with similar profile forward cv in word format with current and expected package.

VED
9811762409