Regional Manager - Sales & Marketing - FMCG

Roles & Responsibilities :

- To Develop and execute Trade Marketing Strategy in the assigned geography

- Conceptualizing and formulating trade marketing calendar as per business strategy

- Drive width and depth for existing, New and focus Products through Field team and Distributors

- Manage Customer Relationships

- Designing Trade Promotion Programs for Retailers

- Building Retailer Relationship and Driving initiatives

- Shopper Activation

- Collect and disseminate Best Practice for profitable Trade Marketing activities

- Competitive Insights from market to be actively sought and updated regularly to sharpen and ensure trade programs are in line with market requirements