Regional Manager - Sales - Key Account Management & Trade Channel

STRATEGY FORMULATION AND IMPLEMENTATION

- Map the current market situation, benchmark with competition to identify product/service gaps

- Design and implement strategies to:

a) Increase sales across brands

b) Enhance penetration in low market share geographies

c) Increase LIC (light industrial coatings) and CT (commercial transport) business sales

d) Ensure effective salesforce management

SALES & COLLECTIONS:

- Prepare and execute the annual/monthly sales budget (for the region) through the sales team

- Micro sales planning (review with Area managers and Zonal managers)

- Ensure timely collection of overdues and avoid/ eliminate any bad debt scenario

Customer Relationship Management:

- Interact with key dealers and bodyshops to maintain relations and ensure smooth delivery of products/services

- Supervise regional depot operations as per the norms

- Ensure proper product placement to ensure growth in market share

- Negotiate and sign agreements with body shops

- Win new bodyshops and dealers

- Retain existing customers (bodyshops/dealers),

- Engage in network expansion and channel management

- Develop few reference / ideal body shops in their territory

- Provide inputs in planning the marketing of new products / branding requirements and facilitate execution in the field

- Facilitate designing of schemes for brands and ensure the control on the scheme spend

PEOPLE MANAGEMENT:

- Provide timely MIS and its analysis to the management

- Ensure proper body shop reporting

- Coach, guide and develop team members

- Set goals, appraise performance and provide timely feedback

- Initiate and implement measures to create a sustainable growth culture covering the 3Cs and ethics, compliance and EHS