Regional Manager - Retail Sales - Dairy/Ice Cream Industry

Regional Manager - Retail Sales(Candidates only with dairy and ice cream industry apply)

Job Responsibility:-

- Drive Sales, Profitability and Gross Margin Growth - Responsible to drive area sales and profit plans to budget through successful leadership, organizational plans, customer service, and outstanding execution of all field operations strategies, consistently across all markets. 

- Responsible in achieving monthly / quarterly / annual primary & secondary targets for the area of operations in terms of Channels and distributors

- To achieve sales targets through the sales team and to build excellent client relationships for positioning of all products in the market.

- Appoint network of retailers/ dealers/ distributors/ Sales Stockiest to enhance market penetration and business.

- Increase company product market share in the region.

- Build team and motivate them for high performance

- Help Distributors to manage business profitably & monitor the progress

- Ensure adherence to sales processes including Sales reporting, Target achievement reports for incentive payouts, timely submission of expense accounts, settlement of schemes, etc.

- Ensure market hygiene.

- Implement all activations (Trade / Consumer) & merchandising (Visibility) programs & Facilitate timely and quality feedback for all activities as per guidelines.

- Operate within budgets and optimize spends.

- Ensure collections for own geography as per company policy.

- Supply Chain & Demand Planning: Monitoring & reporting:-

Monthly & weekly forecast of stock demands

Demand - supply gap

Seasonal movements of stocks, flavor wise movement of stocks, special SKUs

Damaged stocks, ageing stocks, etc

- MIS related work: -

Reporting on target achievements, key account activities, promotional marketing activities, and competition to the management.

Handling, reporting information/ data collected; coordinating with the Corporate MIS team.

Desired Candidate Profile:-

- An MBA with about 6-11 years experience in Channel Sales and distribution management in a Reputed FMCG/ Beverages/ Foods/ Confectionery Company.

- Must be aggressive, self starter, internally motivated, target oriented and should have a flair towards sales & must have

Good leadership skills.

- He should have worked at the level of ASM/SM/DM for minimum 3 years in the same territory.

- Excellent leadership skills and must have lead Team of Sales Officers & Sales Representatives.

ESSENTIAL KNOWLEDGE AND SKILLS REQUIRED:

Knowledge

- Distribution Management

- Merchandising

- Key Account Management

- Business Development

- Channel Sales management.

- Customer Relationship Management

- Team Management

Skills

- Proficiency in MS Office MS Excel and PowerPoint

- Numeric literacy

JOB CONDITIONS (e.g. Travel, Long Hours):

The job is a field job and involves aggressive domestic travel.