Regional Manager - Modern Trade - FMCG

Regional Manager Modern trade FMCG MNC( 6-12 years)

Meeting the top line sales objective with Key Accounts

- Overall responsible for sales to Key Accounts in region

- Responsible for the ANI market share in the KA

- Provide direction for the implementation of the Annual Business Plan of the national accounts at regional level

- Ensuring stock availability at all the outlets with a high degree of forecasting accuracy

- Managing the Customer-wise profitability for Key Accounts

- Ensure cost to sales for local activities with national accounts in line in with ABP of the account

- Ensure that cost to sales targets for regional accounts are maintained as per plan

- Ensure collection is done for direct customers and for indirect customers as per TOTs

- Provide strategic inputs and competitive insights for Key Accounts

- Be the KA expert in the region & provide direction to the regional management team on handling KA to maximize our gains out of the channel

- Develop a regional annual plan for all Key Accounts in the region taking cue from the ABP of national accounts

- Prepare a monthly MIS for KA capturing sales trends, competition update, news & issues & share the same with the Regional Modern trade team