Regional Manager - Marketing - Luxury Retail

Regional Retail Manager - Luxury Retail- 8-12 years-Delhi

Job Description - Responsible for the marketing & retail operations for our client in North and East India, which would include forging relevant alliances & associations with brands in the luxury segment, planning and executing BTL activities and driving store expansions & operations.

Client Details: Our client is one of the foremost brands in the lifestyle space. This is for their luxury retail arm.

Description:

- Strategically seeding the brand as a new choice and way to shop jewellery in the region

- Identify relevant channels of communication (local relevant media) that would reach the TG and give them a compelling reason to visit the boutique

- Plan and implement BTL activities (Seeding and engaging activities) to drive new walk-ins to the boutique through alliances and being present at key touch points within the catchments.

- Monitor the enrichment of CRM for better understanding of customers and planning delight, reactivating dormant customers programs for old customers.

- Creating top of mind recall as a luxury brand in the respective cities by providing inputs to the brand team on relevant media and positioning

- Keeping a track of luxury buyers spending behaviour, media consumption patterns and activities, constantly feeding the same to the brand team

- Conduct objective evaluation of the various marketing & PR campaigns and activities (ATL and BTL) and suggest way forward in planning new campaigns

- Maintain awareness of market trends in the luxury retail space and understand forthcoming customer initiatives. Keep track of key promotional activities by the competition

- Study needs and behaviour of the customers and identify reasons for their purchase / non-purchase. Identify opportunities of improvement in the existing retail experience for the customers (VM, service etc.).

- Planning and executing trunk shows in key feeder markets across the main store

- Oversee retail operations with all the store managers report into this position

Profile:

- Post Graduate specializing in Retail marketing/operations with 8-12 years of experience

- Needs to have been exposed to the luxury segment be it in apparels, automobiles, hospitality or consumer durables.

- Needs to be very presentable to blend in & be comfortable in luxury ambiences & with high end consumers.

- Needs to be extremely articulate & have good communication skills

- Networking & Social skills important.

- Strong analytical skills important.
Job Offer:

- Work with one of the largest lifestyle brands in the country

- Be a part of senior leadership team
To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Srinjoy Sen on +91 80 6826 6861. The Apply Button will redirect you to website. Please apply there as well.