Regional Manager - Marketing - FMCG

Regional Marketing Manager - FMCG

Job Title Regional Marketing Manager - North

Department : Marketing

Education : MBA in marketing from an institute of repute

Experience Minimum 6-7 years of relevant experience. Experience of working in industries related to FMCG, Ayurvedic, Natural, Herbal space would be desirable (not essential). A person with regional language /cultural background would be preferable

Other Requirements Problem Structuring and analysis :

- Analytic Skills

- Communication

- Teamwork

- Initiative

- Commitment

Job Summary :

- To prepare and execute region plans for brands, craft marketing strategy and prepare a comprehensive innovation calendar customised to regional requirement, of size and scale,

- To develop competitive marketing mix. additionally perform Market research and analysis.

PRINCIPAL RESPONSIBILITIES :

Responsibility Area Functions :

- Target Achievement - To have a strong innovation pipeline aligned to regional needs and requirement

- To craft regional brand plans to facilitate achievement of topline and bottomline targets

- Agency Management - To engage with local advertising and media agencies for developing creative work , and craft regional media plans

- To ensure optimal utilization of resources of Market research agencies, local Advertising agencies and local Media Agencies.

- Market Research - To identify research needs aligned to regional requirements, evaluate Market Research proposals and to implement and control necessary actions emanating out of research.

- Marketing Analysis - To do Competition / consumer, Media and Profitability tracking within the region.

Development of Marketing and Brand Strategy :

- To formulate long term and short term strategy objectives for the region and prepare incremental plans for marketing and brand building and to execute those plans.

Development of marketing mix elements :

- To ensure development and implementation of regional marketing mix elements in line with Business/ Marketing Plans.

The elements would include:

- Communication Strategy (including advertising)

- Promotional Plan (Consumer Promo, Trade Promo, Merchandising and other visibility initiatives)

- Media Planning

- Packaging

- Pricing Decisions

- Product Development