Regional Manager/Lead - Programmatic Ad Sales - Advertising Firm

Position Overview :

The regional manager/ lead position's core responsibility is to build & sustain the mediasmart business for their respective region. This entails penetration across direct brand partnerships, agency relations & building thought leadership across the branding eco system for the platform. We- re looking for seasoned brand sales enthusiasts with an entrepreneurial mindset to replicate & scale this platform's success within India as it has seen globally.

Key Responsibilities :

- Engage at senior leadership levels with top advertisers to create joint business plans and drive them to success. Systematically drive thought leadership within the branding eco system for your brand by engaging with various stakeholders internally to build brand narratives for direct brand & agencies alike.

- Work to build an active sales pipeline for large Agency/Trading Desk deals and also for Brand IO business & ensure quarterly goals achievement for their respective region as the regional leader

- Lead sales for Affle's Mediasmart programmatic & proximity platform, CTV & mDMP proposition to leading agencies, trading desks and advertisers in your region

- Instill a culture of collaboration and accountability.

- Drive revenue growth by growing existing programmatic accounts and activating new accounts; enable the direct sales team to drive programmatic revenue.

- Conduct periodic evaluation of RTB programs, identify new opportunities, and present recommendations for growth (i.e. new technologies, improved optimization, ad placement audits, etc.)

- Periodic reporting and analysis of our programmatic efforts

- Create and maintain strong relationships with the programmatic players in the market

Essential Skills & Experience :

- Min 7+ years of related experience in sales, business development, and/or product within an advertising technology company, digital media house, direct brands

- Past experiences guiding deals that may involve global collaboration between multiple internal and external stake holders

- Understand the dynamics of the sell-side, most notably operations of supply side platforms and ad serving tech

- Superb communicator and service-oriented leader

- Ability to present effectively to C-level executives and confidently navigate challenges

About Mediasmart

Mediasmart is part of the Affle group - a global Ad-Tech company that is listed on the stock exchange in India. Affle group has been in the adtech/martech business for over 15 years and runs multiple ad platform businesses like Appnext, Jampp, Vizury, RevX, MAAS in addition to mediasmart. Some of the key investors in Affle Holdings include Microsoft, D2C (JV between NTT DoCoMo & Dentsu)

Mediasmart a self-serve mobile programmatic advertising platform for advertisers, trading desks, and agencies with the unique strengths on (a) Omnichannel audience targeting leveraging both online and offline signals, (b) Incrementality measurement led advertising for offline and online advertisers, and (c) Measurable and high impact CTV advertising though its proprietary Household Sync technology.

Our culture and values:

- Be a generous team player. One that helps others succeed and celebrate their success.

- Love curiosity. Keep learning and stay relevant.

- It's a team effort. Collaborate and cooperate to build a smart company.

- Go further. Be an example for others. Set the bar.

- Love what we do. Love our work with passion and respect.

- Do good and do well. Our work matters.

- We work hard and never forget to have fun in the process. Absolutely devoted to our customers and to building the best mobile advertising company out there, our passion shines through everything we do.