Regional Manager - Customer Marketing - FMCG

To activate and influence regional sales leadership by developing and communicating JBP plans, to deliver and own FMOT leadership in the region, to develop management solutions to build organizational capabilities, to invest SG&A budgets in the regions to deliver sales plan.

- Own Regional Business Plan

- Develop and align the annual region strategy (Localized Region Business Plan) to deliver targeted growth

- Localized activities

- Monitor permanent visibility outlets

- Plan visibility drivers

- Develop Trade and Shopper Marketing Calendars to deliver the JBP

- Develop Scorecards & decks to monitor vital signs

- Customize & construct monthly business plans. Influence regional sales team and secure buy-in

- Lead initiative planning and execute through matrixed team

- Deliver and own FMOT leadership

- Co-ordinate with region sales and leverage agencies to execute powerful brand activations

- Develop customized and differentiated solutions to deliver trade visibility leadership

- Lead and execute winning category, channel and customer strategies to be partners of choice

- Expand brand reach by driving direct distribution and leveraging controlled/ indirect channels

- Customize and lead execution of Plano-grams for impactful shelf visibility

- Ensure availability of proper POS to the ISR / ISP's / MT merchandisers in the region

- Deliver perfect punch initiatives and share PP trackers