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Talent Acquisition at Catapult Management Resources Pvt. Ltd.
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Regional Key Accounts Manager - Modern Trade - Consumer Durables (7-15 yrs)
Regional Key Accounts Manager-Modern Trade
Job Role:- Regional Key Accounts Manager -Karnataka & Kerala
Reporting to:- Zonal Head-South & West
Team Size: - 8-9 people
Job Location:- Bangalore
Business Volume:- Approx 100-150Cr per annum
Overall Objective:
- Play a key role in delivering the overall Modern Trade objectives, managing the operation of key modern trade chains in assigned geography, strategizing/executing shopper activities to drive sales in accordance with the companies' policies and strategies.
Required Skills Set:
- Accountable for developing , maximizing and maintaining long term relationship with potential and existing clients in order to enhance sales , meet top line and bottom line budgets and achieve budgeted growth year on year
- Assortment Planning across categories to ensure right mix in order to drive market share and shelf space
- Drive chain level Primary and Secondary Sales
- Ensure range level and SKU level penetration and mix for different store classes
- Benchmark competitors' products and activities and plan new launches and account wise activations at regional/national levels
- TOT negotiations and monthly/quarterly/annual activation plans
- Manage displays , POSMs , SIS to ensure dominance with respect to competition
- Forecasting , demand planning , fill rates management , new product introductions , new category introductions , price-point gap analysis , Market Share improvement strategies
- Debtor management
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