KEY RESPONSIBILITIES : - Driving viewership for different Sport Regional Channels throughout the year through disruptive and innovative communication and marketing plans. - Developing actionable insights into effective product, media and communication plans Leading diverse and multi-functional project teams to manage the end to end delivery of marketing plans for the different properties in a fast-paced and dynamic environment - Working closely with Internal &amp; External partners : Advertising agencies, media planners and media partners (Radio/Print/TV channels), research agencies, activation agencies, social and digital agencies, production houses/partners, Bollywood studios - Developing and executing 360 degree Creative Campaigns both digital and communication. - Collaboration with Sports federations and Government bodies - Planning and managing yearly multi-crore budgets in paid media and Star owned media for large impact properties - Will need to develop breakthrough campaigns maximizing our brand awareness for marquee properties and build tall heroes. - Playing a pivotal role in the sports leadership team by providing strategic inputs for growth and working closely with other functions to co-create plans QUALIFICATION : - MBA in Marketing from Tier I institute - 11-13 years in Brand Management KNOWLEDGE AND SKILLS : - Someone who has built a category and strengthened its position - Marketer with an analytical bent of mind having worked across large business weights &amp; budgets - Core marketing and brand management experience; driving ATL/BTL plans for a large national brand which has created a large impact - Experience in managing an end-to-end TVC creation and delivering campaign creatives - Execution excellence &amp; strong bias for action - Regional language understanding is a pre-requisite - Kannada, Bengali, Tamil and Telugu - Good communication and presentation skills - Strong Excel &amp; PowerPoint skills

Bangalore

Regional Head - Marketing - FMCG/FMCD - IIM/ISB/FMS/MDI/XLR 

Regional Head - Marketing - FMCG/FMCD - IIM/ISB/FMS/MDI/XLR  ,Job Description for Regional Head - Marketing - FMCG/FMCD - IIM/ISB/FMS/MDI/XLR  in Ikya Global in  Bangalore for (11-15) years of experience. Apply Now!

Job Description for Regional Head - Marketing - FMCG/FMCD - IIM/ISB/FMS/MDI/XLR  in Ikya Global in  Bangalore for (11-15) years of experience. Apply Now!