Regional Digital Marketing Manager - Media

The Regional Digital Marketing Manager (Africa, India & The Middle East) will be responsible for working with the Regional & Digital Marketing teams to drive, develop and execute the digital marketing strategy for the zone. He/ she will define and execute market-specific tactics to drive reach, engagement and leads for our channel partners.

- Leads the development, optimization and activation of Companies owned digital & social media properties to maximize reach, engagement and generate leads to our channel partners

- Develop regional execution plans to support digital marketing tactics such as PPC, SEO, Display, Paid Social and Email.

- Manages the digital marketing creative development process in partnership with the CEM team to ensure creative is consistently optimized and consistent with brand, marketing objectives, and strategies.

- Analyzes quantifiable data sets for use in campaign and strategy development.

- Extracts customer or business data using digital analytics queries

- Manages a digital advertising budget and brings new acquisition goals in line with cost per acquisition target.

- Responds to negative posts and complex inquiries on social media networks following established guidelines.

- Applies organization tactics to the management of basic online crises, reducing the impact on the organization's reputation and/or bottom line