PURPOSE OF THE ROLE: Build our reserve brands in close partnership with strategic customers through an approach of inclusive growth TYPICAL ROLE REQUIREMENTS Qualification: MBA in Marketing / Post Graduate in Hospitality Experience: - 4-8 years- experience in Marketing - Must have experience working with luxury consumer goods organization Knowledge &amp; skills: - Understand the Commercial Opportunity - Develop Accounts Strategy &amp; Plan Execution - Manage Performance - Measurement and Evaluation Best suited for someone who : - Is commercially very savvy - Likes to coach people - Likes to negotiate and crack deals - Has ability to identify new opportunities - Likes to build &amp; maintain relationships - Can be demanding in getting customers to keep their commitments - Likes to understand what drives a preference for luxury brands AREAS OF RESPONSIBILITY : - Provides thought leadership for channel/ accounts and customer investments. - Influencing A&amp;P and trade spends. - Delivers NSV &amp; operating profit for the luxury universe in the region. - Developing a winning customer offer which drives value for the customer and USL and builds relationships - Engage with customers and develop customized category driving solutions thus driving value - Plan and execute brand building activities and create bespoke brand programs for customers. - Ensure each account is activated as per the contract commitments. - Align the activity calendar with the customers and the Key Account Manager. - Capture the imagination of customers and consumers with stories of our brands. - Achieve plan for the agreed outlet universe, with consistent tracking and evaluation. - Implement a clear measurement and evaluation process that identifies the effectiveness of activities and areas of focus and development.&nbsp; - Maximize ROI and maintain compliance to agreed trading terms - Leading the training agenda for the luxury customer universe for the region through Diageo World Class and Diageo Bar Academy. - Ensure the team is aligned for execution of the planned activation calendar. - Tracks the monthly performance of each account and plans course correction with the KAM's &amp; Customers. - Holds quarterly business review of accounts. - Coordinate with design agency and brand team to develop bespoke creative and menu's. - Work with agencies to execute timely promotions and activations. - POS placement in outlets, managing visibility RCM has to work in partnership with key accounts team on all aspects of the accounts

Kolkata

Regional Customer Marketing Manager - FMCG 

Regional Customer Marketing Manager - FMCG  ,Job Description for Regional Customer Marketing Manager - FMCG  in Diageo India in  Kolkata for (8-12) years of experience. Apply Now!

Job Description for Regional Customer Marketing Manager - FMCG  in Diageo India in  Kolkata for (8-12) years of experience. Apply Now!