Regional Customer Marketing Manager - FMCG

- Act as "think tank" for the region

- Own 'Regional Business Plan'

- Develop Trade and Shopper Marketing Calendars

- Develop Scorecards & decks to monitor vital signs

- Customize & construct monthly business plans. Influence regional sales team and secure buy-in

- Lead initiative planning and execute through matrixed team

- Co-ordinate with region sales and leverage agencies to execute powerful brand activations

- Develop customized and differentiated solutions to deliver trade visibility leadership

- Lead and execute winning category, channel and customer strategies to be partners of choice

- Expand brand reach by driving direct distribution and leveraging controlled/ indirect channels

Experience required :

- MBA (diversity candidates pref.) from a premier institute (around 6+ yrs experience)

- Sales experience (at least one ASM stint) preferably in an FMCG-MNC & experience in sales & distribution channels

- Comfortable interacting with agencies/ vendors

- Possess excellent communication, interpersonal, influencing and persuasion skills

- Strong project management and data interpretation/ analysis skills

- Keen intellectual acumen to formulate strategies and concepts