Regional Business Manager - Retail

JOB DESCRIPTION :

- Contribute to the development of Retail strategy within the region and ensure its translation and alignment during its development and execution

- Create and seek approval of all activities effecting the functional P&L like quarterly budgets, annual targets, expansion plan etc. for the regions from business heads

- Develop and approve the annual business targets to the respective areas/ ABMs based on the sales targets driven by the corporate and develop store wise/ variant wise targets

- Develop and approve manpower optimization strategies for the retail function

Sales:

- Evaluation and Control: Conducting Business Performance Reviews Monitor the financial performance of the stores against budgets so that areas of unsatisfactory performance are identified and rectified promptly and potential performance improvement opportunities are capitalised upon

- Develop and implement reporting & review mechanisms to track operational performance and ensure course correction & corrective action, as appropriate.

Sales: Network Expansion:

- Provide approval on the annual plan proposed by the ABM on store expansion in new regions and renovation of existing store based on the annual targets approved by business

- Approve the ROI projections for the new upcoming stores presented by the network expansion manager

- Ensure and monitor the expansion of retail stores across the region as per the targets and propose countermeasures when required

- Provide support and approve budgets to enable new stores in achieving their targets

- Propose alternative options in case of deviations in the expansion plans and seek approval from the RBH Increase in sales

Retail Operations: Franchisee Management:

- Engage with partners on periodic intervals to understand the operational difficulties in the business, resolve any escalations and build relations at professional and personal level

- Manage issues related to the partners within the area and escalate complicated cases to the RBH in case of support required

- Stakeholder management policy

- Franchisee satisfaction score

Retail Operations: Retail Marketing: Budget Allocations:

- Approve marketing plans and budgets for regions/ stores/ franchisee in coordination with ABMs after analysing the situation

- Annual marketing calendar

- Increase in sales Increase in customer satisfaction scores

Retail Operations: Field Sales Operations Management: Franchisee Operations and Financial Planning:

- Provide exceptional approvals on interventions targeted towards improving concerned stores, franchisees or regions which would include marketing support, stock accumulation, organize local events etc.

Sales: Retail Operations: Scheme Management:

- Provide inputs to the retail marketing teams to develop nation-wide schemes

- Design, develop and seek budget approvals on region specific schemes for potential seasonal improvement in sales

- Design, develop, approve and roll-out regional schemes during an active national scheme within the defined budgets with approval from the Regional Business Head to maximize sales

- Scheme roll out Adherence to timelines

Retail operations: Store operations: Product sales:

- Drive sales culture across all stores under the assigned region; conduct regular visits to resolve administrative issues in the assigned region

Sales: Retail Operations: Incentive Management:

- Ensure smooth execution of the annual incentive schemes for the store staff (eg- retail champs) designed by the retail operations team

- Conduct quarterly review to assess the effectiveness of the incentive scheme and propose course corrections accordingly

- Coordinate with relevant stakeholders in executing the prolip incentive schemes across the division with coordination from the HR teams

Retail Operations: Field Sales Operations Management: Customer Complaint Resolution:

- Ensure customer complaints in the regions are as per the defined

- SLA and coordinate with relevant stakeholders for quick resolution of escalated customer issues

- Provide budgetary approval for resolving critical customer issues

After Sales Support: Customer Service & Support: Lean Operations Management:

1. Ensure implementation of the approved lean practices across the stores and provide adequate support to the Customer Experience Executive in training, conducting kaizen mela, introducing recognition programs etc.

Sales: Retail Operations: Training and Development:

- Conduct training need identification exercise for all ABMs and coordinate with the HR team to execute trainings

- Ensure new product introduction training to relevant stakeholders in coordination with the HR team

Sales: Retail Operations: Recruitment & Selection:

- Conduct interviews to support selection for critical positions in the store/ region with coordination from the HR teams

- People & Talent Management

- Drive a culture of diversity, performance and transparency in the region and ensure the employees in the region are engaged.

- Mentor and develop staff using a supportive and collaborative approach.

- Ensure talent pipeline is created by succession planning for the critical positions in the region.

- Set Objectives for Reportees aligned to the organizational/functional.

- Liaise with HR on vacant positions.

- Conduct recruitment interviews for key positions in the region;

- Monitor the implementation of the Sales Training Program for the region.