Regional Business Manager - Retail

Position : Regional Business Manager - West

Job Location : Mumbai

Reporting to : Regional Business Head

1. Scope of the role :

- Accountable for driving retail business operations for stores in West and achievement of the retail top-line and profitable category mix in the Region.

2. Job Profile :

- Drive top-line for each and every store using a mix of ATL and BTL.

- Planning for the network to maximize the business opportunity in the geography

- Lead the team of ABMs, REs and staff at stores.

- Recruit new and manage franchisees in keeping with the expectations from the organization. Establishing effective relationships with key associates.

- Ensure that the Customer Experience is of the highest standard all the time.

- Ensure implementation of all required retail processes, in terms of VM, store maintenance, commercial and statutory requirements.

- Drive network expansion across region.

- Retain talent through coaching and guidance.

- Ensure relevant merchandise is available at each store in collaboration with Corp Team.

- Developing a continuous understanding of competition in a structured manner

3. Key Deliverables :

- Ensure that all the retail stores in the region are profitable and achieve targeted top-line.

- Retail Metrics Achievement including Conversion, Ticket Size, Mystery Audit and NP etc.

- High employee engagement scores in the region.

- Expansion in relevant catchment towns in the market as planned.

- Like-to-like growth for existing stores.

- Monitor Store Operations & ensure 100% Commercial Compliance

- Device and implement customer experience programs

- Regular review with the team on planned vs actual

- Drive specific program for the brand

4. The right person :

- Post Graduate in Management / MBA with 10 - 14 years of Retail and Sales experience.

- Should possess excellent people, communication and analytical skills apart from having a good grasp of retailing in general and store operations in particular.

- The person should possess high levels of energy, should be able to deal with ambiguity, pay attention to detail and high level of interpersonal skills.