Regional Business Head - Agriculture

Regional Business Head

Strategic Planning :

- Studying the market conditions, competitor strategies, product performances and accordingly preparing the division level annual operating plan. 

- Communicating the plan to the team, aligning them by taking their views into consideration, jointly evolving the micro execution plan, and working with the team on-the-field and off-the-field to achieve the desired results.

Financial Management :

- Preparing the divisional budget and accordingly guiding the sales teams on their targets & spends, constantly evaluating the dealer outstandings, reviewing the credit limits, closely monitoring the collection trend to support cashflow and to mitigate any risks arising out of bad debts / disputes etc.

Sales & Dealer Management :

- Working with Zonal Managers to forecast sales based on the monsoon conditions and crop patterns, deciding the product mix for each market, approving dealer appointments, fixing dealer credit limits, and working with the logistics team to ensure on-time supply.

Product and Brand Promotion :

- Reviewing geography-wise promotional activity planning and approving the same, ensuring the promotional budgets are spend for right purposes, and directing the divisional accounts manager to calculate ROI from campaigns.

Data Analysis :

- With the support of Business Analyst constantly analysing the trends of various parameters (such as product performance, dealer-wise performance, market performance, profitability analysis, ROI analysis, competitor performance and comparison, market potential analysis etc), and use the analysis results to take appropriate decisions & to make appropriate suggestions to the corporate for improving sales, profitability, brand equity and market share.

Required :

- 15 years (of which at least 5 years in the ZM level)

- Experience in handling multiple markets and products is must

- Experience in rural marketing, seasonal products is must

- Experience in Agro industry or at least in allied (such as pesticide, seed, commodities like cement and paint) is must

- Regional language is an advantage

- Exposure to business management, operational experience

- MBA Marketing with Agri UG/PG