Regal Feast - Head - Marketing

Regal Feast is an incredibly disruptive technology startup. We are a bootstrapped company and based in Gurgaon.

We are seeking a Marketing Head to join our team and oversee the customer acquisition, growth, sales, press, communications, and overall marketing functions for the company. You will work from our South Extension or Gurgaon office and report directly to the Founder & CEO.

Regal Feast's CMO will be solely responsible for all of the marketing activities or initiatives in the organization. This includes advertising, sales, electronic and web services, marketing channels, media relations, customer outreach and experience, public policy and corporate programs. The CMO's chief objective is to enable growth and boost sales through marketing.

Customer acquisition for our web and mobile products is prioritized above all other CMO responsibilities. The ideal candidate has proven success and expertise in SEO, PPC (AdWords, Social, etc.), Content Marketing, Affiliate Marketing, Creative Growth Tactics (- Growth Hacking- ), Email Marketing, Press, Referral Programs, Organic / Viral Tactics and more. Customer acquisition success will primarily be measured through cost to acquire customers on a blended and per-channel basis.

Key Responsibilities:

- Web and mobile product customer acquisition

- Drive sales and growth

- Devise the overall marketing strategy

- Develop customer acquisition roadmap and oversee execution through staff and vendors

- Develop market intelligence, segmentation, lead generation, sales force effectiveness, revenue retention and growth, communications and budgets, pricing, product and market development, prospecting, revenue retention and development, communications and budgets, and services units

- Execute and manage marketing budget

- Minimize CPA

- Boost revenue generation

- Create and measure KPI's around the business such as conversion rates, user acquisition, satisfaction and renewal rates and engagement rates

- The Marketing Head is ideally quick to respond to shifting situations in the company and shapes its comprehension of a specific project, marketing idea or sales strategy. In addition, she/he molds the company into a single voice.