Refyne - Content Writer Specialist

Senior Content Marketer B2C

The Role:

- We're looking for someone who enjoys the freedom to experiment and wants to drive a fast-paced work environment as a leader.

- The candidate would be expected to execute initiatives that reach, educate and nurture Refyne's relationship with employees or employers.

- The candidate should be able to read, assimilate and organize lots of information and at a quick pace. Great language skills, ability to write compelling stories with respect to timelines.

What you'll do:

1) Marketing Campaigns:

- Co-own the entire strategy and writing process - research, developing the structure, and writing crisp and clean content - emails, SMS, push, physical and digital collaterals, brochures, landing pages, presentation slides, video scripts the whole works

- Execution - Execute your created content & strategy using a robust marketing automation platform

- Analytics - Take an active interest in analyzing metrics of all campaigns rolled out

- Use the feedback to improve conversion and engagement metrics

- Localization - work with collaborators to make sure content is localized to regional geographies within India

2) Content Calendar:

- Co-develop the content calendar by collaborating actively with the rest of the team

- Ensure these ideas are aligned with keyword research. Maintain a quarterly lead on content planning

3) Content Production:

- Take end to end responsibility of working with graphic designers and video editors/makers to produce and deliver content

What we're looking for:

- A minimum of a Bachelor's Degree. 6+ years of experience as a copywriter or content writer. Prior start-up or fintech experience is a huge plus. Multilingualism will be a plus

- Must be organized, enthusiastic, results-oriented, innovative, and able to deal with tight deadlines while working effectively in a team environment

- Excellent knowledge of business and marketing strategy, concepts, tools, and techniques, including promotions, direct mail, customer relations, and advertising

- Excellent analytical skills and the ability to make recommendations to change approach or strategy

- Strategic and creative thinker with a track record of driving results

- Familiarity with tools like Web Engage, Google analytics

- Strong communication skills

- Ability to develop, organize, and maintain process documentation

- Excellent grammar, punctuation and spelling skills

- Experience/consistent performance in the deadline-oriented environment due to tight time restraints and volume of work

- Ability to manage multiple projects and juggle priorities

- Clear, effective communicator verbally and in writing with the ability to be persuasive

- Demonstrated ability to work productively with counterparts in a cross-functional capacity. An uncompromising approach to hitting deadlines

- Results-oriented; proven ability to prioritize, drive and achieve results through self and others under time pressure

- Ability to effectively prioritize and manage your time to address multiple responsibilities in a fast-paced, professional environment

- Editorial mind-set that seeks to understand what audiences consume and how to create it

- Ability to analyze and present content and social performance

- Project management skills and understanding how to manage the priorities of multiple stakeholders in a complex environment and focus on the delivery of results in the form of traffic, leads and sales