Company Description: Refyne is India's first & largest Earned Wage Access (EWA) platform. We partner with organisations to enable their employees to retrieve their earned but unpaid salary whenever they need it. Quite simply, we're reducing the month-long wait to get your salary to mere seconds. We started Refyne with the mission to empower the Indian workforce to adopt financial wellness and model their lifestyle around it. Attaining real-life financial inclusion lies at the heart of our goal, fuelled by the drive to achieve positive social impact. We aim to enable people by bringing transparent, accessible & affordable means to finance right in the palm of their hand. We're not a loan app. Refyne's app lets users track, spend and save their real-time earned pay anytime, any day, driven purely by their need. We believe this access is every employee's right. Refyne helps users understand their spending patterns, make wise choices with money, keep their debt in check, all while using the most sophisticated yet simple technology to keep them on top of their finances. Refyne helps users avoid high-interest payday loans & micro lenders, debt traps and build financial resilience. Our highly scalable platform enables employers to proactively ensure their workforce's financial wellbeing and puts employees in the driver's seat to control their financial position. Refyne is building a sustainable financial future, encouraging everyone's participation in the formal financial ecosystem. Refyne is backed by marquee global investors who have successfully implemented EWA in other countries, including the UK, the US & Latin America. Job Description: We're looking for an experienced Junior Content Writer, as part of the marketing team to drive and produce content. The Content Writer will have to experiment with communicating a new financial product to a B2B audience, driving meaningful messaging in novel ways. The writer must learn to catch the pulse of prospective customers, understand their needs and position the company strategically in the market. Responsibilities: - Design content marketing strategies and set short-term goals - Ideate and plan the content calendar for the month and ensure timely execution of the same - Undertake content marketing initiatives to achieve business targets - Create and draft content for Refyne's content properties such as blogs, websites, e-books, social media etc - Draft copy for digital campaigns such as Linked In, etc - Collaborate with design to produce high quality collateral - Deliver engaging content on a regular basis and inspire team members - Edit, proofread and improve content - Optimise content considering SEO and Google Analytics - Maintain and update website content regularly and analyse web traffic metrics - Share content through various channels, ensuring strong web presence - Receive customer feedback and generate ideas to increase customer engagement - Support PR team in drafting articles for publishing in the media, drafting press releases, press announcements, etc - Take an active interest in analysing metrics of all published content, use feedback to improve engagement metrics on social media & campaigns - Work on content management systems such as Hubpot - Follow and implement best practices for content optimization such as finding and using relevant keywords, etc - Work with the relevant teams to develop content marketing ideas to push content to relevant TG Qualifications: - 4 - 8 years of experience in writing content - Experience in content for fintech, BFSI sector will be a huge plus - Experience on working in different content formats including blogs, e-papers, video scripts, landing pages, websites, sales collaterals, social media, emailers etc - Bachelor's degree; English/Journalism graduates preferred - Familiarity with CMS tools like Hubspot or Wordpress will be good - Have a fairly good understanding of keywords and SEO - Immaculate written and oral communication skills and a penchant for marketing internet products - Should be able to thrive in a fast-paced environment and can juggle multiple projects at a time - Very meticulous - Ability to adapt and works well with people and teams - Up to date with content trends, social media etc - Overall friendly attitude, knows how to work hard and party hard

Bangalore

Refyne - Content Writer/Content Strategist 

Refyne - Content Writer/Content Strategist  ,Job Description for Refyne - Content Writer/Content Strategist  in REFYNE Tech Private Limited in  Bangalore for (4-8) years of experience. Apply Now!

Job Description for Refyne - Content Writer/Content Strategist  in REFYNE Tech Private Limited in  Bangalore for (4-8) years of experience. Apply Now!