Rediff.com - Copy Writer/Content Writer

Professional Qualification: Graduate . Strong interpersonal and written/verbal communication skills

Desired: Masters in Mass Communication /Media Management

Experience: 2 to 5 Years of copy writing experience with at least 6 months in online media

This position is responsible for translating business-driving initiatives and marketing language into compelling messaging that motivates our audience to engage with and support Rediff.

Main Responsibilities:

- Develop concepts and copy for a variety of marketing deliverable for online ad campaigns, email, websites, events and retail space

- Develop a strong command of the Rediff brand and positioning to reinvigorate the brand with every project

- Maintain a consistent tone of voice in all communication to reinforce and build the Rediff brand

- Work autonomously with multiple partner designers during copy development and page/banner development to assure cohesive visual/textual communication that drives maximum engagement & conversion

- Integrate the brand voice and personality into all communication

Salary range: 6 - 8 LPA