REDBUS POSITION DESCRIPTION  Position Title: Senior Analyst, Marketing  Reports To: Head of Analytics  BASIC PURPOSE OF THE POSITION  - To be an independent Analyst and senior resource who works on multiple workstreams and applies Analytics for better business decision making in the area of CRM and Marketing Analytics.  KEY RESPONSIBILITIES:  - Deliver projects assignments and business requests in time and with high accuracy  - Get accurate briefs from business and translate into tasks and analysis steps for team members. Deliver insights and results back to the business independently  - Develop customer insights to help marketing teams in business decisions  - Provide data & information required by key business stakeholders in the Marketing / Product / Business Development teams for effective forward planning, campaign management and customer strategy  - To develop & manage performance reports for brand & business performance on an ongoing basis.  KNOW HOW, SKILLS AND KNOWLEDGE FOR THIS POSITION  EDUCATION, QUALIFICATIONS & TRAINING  - Post Graduation in Economics, Social science or Statistics with 2+ years of experience OR  - B.E with 2+ years of experience in Analytics / M.B.A or equivalent in Marketing   EXPERIENCE REQUIRED  - Demonstrated capability to provide meaningful and actionable insights for Marketers  - Good understanding and working experience with multiple data sources (Transaction data, Customer Profile Data  - Strong written communications - Is able to write clearly and succinctly in a variety of communication settings and styles. Can get messages across that have the desired effect  - High level of comfort with receiving, loading, cleansing, enriching & enhancing transactional data sources  - Ability to guide team members in Analysis  - Good understanding of the e-commerce industry – Nice to have  - Good understanding of the media landscape (Direct Mail, Email, SMS etc.) – Nice to have  Specialised knowledge required – Good to have  - Min 2 years of experience gained at agency or client side within Analytics function  - Comprehensive knowledge of basic and advanced (qualitative & quantitative) tools and applications preferred   - Fundamental marketing skill - Must have experience in using Statistical techniques like Clustering / Segmentation, Regression, CHAID, ANOVA etc – good to have  - Advanced MS Excel – nice to have  OTHER RELEVANT INFORMATION 	 Key leadership qualities:  - Customer Focus – Dedicated to meeting the expectations of internal clients.  - Problem Solving - Uses rigorous logic and methods to solve difficult problems with effective solutions. Probes all fruitful sources for answers. Is excellent at honest analysis. Looks beyond the obvious and doesn't stop at the first answers   - Learning on the Fly - Learns quickly when facing new problems. A relentless and versatile learner   - Drive for results–Able to set priorities, pursue tasks tenaciously & with a need to finish. Able to overcome setbacks which may occur along the way

Bangalore

redBus.in - Sr Analyst - Marketing Analytics 

redBus.in - Sr Analyst - Marketing Analytics  ,Job Description for redBus.in - Sr Analyst - Marketing Analytics  in redBus in  Bangalore for (2-5) years of experience. Apply Now!

Job Description for redBus.in - Sr Analyst - Marketing Analytics  in redBus in  Bangalore for (2-5) years of experience. Apply Now!