Position Objective:  This person would be responsible for building and strengthening all the brands - redBus.in (consumer facing), seat seller (agent facing) and BOGDS (bus-operator facing).  Responsibilities Include:  - Work closely with Chief Executive Officer to understand specific marketing goals and objectives, prioritize initiatives and allocate marketing resources as appropriate.  - Secure and manage brand collaborations and partnerships.  - Develop and execute innovative social media branding initiatives in order to create buzz, further engage our customer, grow friends/followers, and build loyalty.  - Own CRM, including email communication strategy, analysis, and insights.  - Develop PR strategy & manage agency and activities.  - Responsible for all communication - both creative and media selection - across all channels - ATL (TV, Radio), BTL (point of sale, trade channels, ambient media), Online creative, social media and also PR.  - Manage Media planning and media buying.  - Oversee marketing calendar to ensure fully integrated programs are planned and executed timely.  - Oversee departmental projects and manage workflow from inception to execution while meeting deadlines.  - Budget management & results reporting.  - Build and maintain strong working relationships with other departments including Products, technology, Sales and operations.  - Manage digital & social and in-house creative teams.  Desired Qualities & Traits:  - MBA in Marketing from reputed colleges  - Minimum 7 years of experience in Agency/brand management kind of roles Strong leader who can manage people and meet deadlines  - Highly creative. Out of the box modern innovative thinker  - A highly collaborative team player with a track record of partnering with others to meet objectives  - Superior analytical skills to compile, analyze and leverage data to adapt plans quickly  - Entrepreneurial self starter  - Demonstrated interest in using new media(social, content marketing, Virals) to deliver on marketing objectives and drive brand engagement.

Bangalore

redBus.in - Director - Brand & Communication 

redBus.in - Director - Brand & Communication  ,Job Description for redBus.in - Director - Brand & Communication  in redBus.in in  Bangalore for (7-10) years of experience. Apply Now!

Job Description for redBus.in - Director - Brand & Communication  in redBus.in in  Bangalore for (7-10) years of experience. Apply Now!