Recykal is looking for a Lead B2B Acquisition and Growth, who can actively run experiments, and improve conversion rates while collaborating with multiple departments in the organization. As a member of the Marketing team, you would be responsible for finding channels and building strategies that help bring in revenue. This is an excellent role for candidates having 6+ years of relevant experience in B2B Marketing or Online Acquisition Marketing. Roles and Responsibilities: - Help build and maintain a customer base through active retention strategies. - Enhance media presence and engagement. - Create customer funnels and use heat maps to understand customer behavior. - Develop customer acquisition strategies with a long and short-term perspective. - Identify challenges across the products, experiment, and conclude with a plan for the growth of the user base. - Use the Awareness, Acquisition, Activation, Revenue, Retention, and Referral funnel for growth marketing. - Have a holistic approach to creating opportunities for growth for all stakeholders in the system. - Strategize and own the entire paid marketing strategy to acquire users through multiple paid channels (Social, Search, Affiliate) in an efficient way. - Use a data-driven approach to manage campaigns and derive insights on strategy and performance. - Be experimental in exploring new channels to drive traffic and acquisition which includes performance marketing strategies. - Track and Manage marketing spending efficiently and effectively across channels including Facebook campaigns, Google UAC campaigns, ad networks, and social media campaigns. - Write creative briefs to define program objectives and KPIs, optimizing campaigns to maximize ROI. - Set up and monitor analytical dashboards and give insights into key areas of importance. Use this to recommend performance optimization methods. - May be required to liaison with the editorial team on a need basis. - Coordinate with Account Leads to achieve goals and ROI targets. - Set up daily performance reports to analyze the performance and optimize campaigns. Skill Sets Expected: - 6+ years of experience in Acquisition & Growth. - Experience in scaling a B2B tech startup. - Proven metric-driven growth. - A stronghold on Web Analytics, A/B Testing, and metrics-driven marketing. - Strong analytical ability to think creatively, identify and resolve problems. - Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere. - Excellent verbal and written communication skills. - High levels of integrity, autonomy, and self-motivation. - Comfort in a fast-paced, entrepreneurial, start-up environment. - High levels of proficiency with Excel/Google Sheets and PowerPoint/Google Slides.

Hyderabad

Recykal - Lead - Growth Marketing 

Recykal - Lead - Growth Marketing  ,Job Description for Recykal - Lead - Growth Marketing  in Rapidue Technologies Private Limited in  Hyderabad for (6-10) years of experience. Apply Now!

Job Description for Recykal - Lead - Growth Marketing  in Rapidue Technologies Private Limited in  Hyderabad for (6-10) years of experience. Apply Now!