Posted By
Posted in
Sales & Marketing
Job Code
1328118
- Drive regional performance
- Deliver Volume & Value Business against ASP (Annual Sales Planning) for the categories by region and maintain consistent growth across sub-channels (retail and cash and carry)
- Execute monthly promotions as per the aligned promotions with C-KAMs
- Drive visibility in modern trade, in co-ordination with HO and Chains teams
- Review of business with Chains store team and Category Manager on driving the category with their support every month
- Ensure best in class OTIF
- Drive the TOT parameters with Chains to drive effective and sustainable growth (Effective use of Data Sharing, driving multiple visibility space, achieving the monthly target, and timely payments)
- Have a financial review regularly with the Accounts Manager/MT Head to ensure that the Budgeted Top-line is achieved
- Ensure that the correct planogram is in the store as agreed with Trade Marketing and Marketing teams
- Execute creative merchandising for our brand in the category and multiple space in the stores in co-ordination with Chain team (Promo awareness and Freshness are the key)
- Work with the National KAM for planning and execution of new launches, consumer promotion, incremental space /volume on regular intervals.
- Drive market share at all stores in the region
- Team/Stakeholder Management
- Coach and develop sales team on their roles and responsibilities (Soft Skill Training)
- Train and develop the merchandisers on their roles and responsibilities
- Develop and mentor potential team members to the next level
- Conduct quarterly review with team on the progress and way forward.
- Establish travel and market contact for self, direct reportees and the entire sales team
- Have periodic review on the progress of Business - Weekly, Monthly, Quarterly with regular update to immediate Manager and MT Head on sales trends, Market developments and competition.
- Work with commercial teams for financial control at Chains (Collection, accounts reconciliation, settling of claims at chains and channel partners)
- Ensure process orientation initiatives to increase market share with developing the team to deliver the set objectives and monitor effectiveness of the same on regular basis.
- Pre & post sales tracking & analysis of promotions effectiveness.
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Posted By
Posted in
Sales & Marketing
Job Code
1328118