We at RB are looking for a Trade Marketing Manager. The Trade Marketing Manager designs implements and evaluates 4P activities within the assigned category, channel he/she handles to achieve sales objectives, distribution and visibility within time budget parameters.    Responsibilities :   Category / Channel Management :    - Design strategies and plans to achieve the overall business plan for the category / channel  - Drive category / channel growth :    Sales data Analysis :    - Study and analyse past sales data  - Analyze past performance of programs/activations/schemes and suggest improvements to Category / Channel plans  - Gather data and closely monitor competitor activities and performance   Trade Promotion Management :   - Design Trade Promotions at the category/channel level and roll them out nationally   - Conceptualize promotion gifts/offers, POP material, schemes/incentives/trade communication tools etc for the promotion activities at all levels (i.e. region, channel, Sales force, etc  - Conceptualise and liaise with designers/vendors to prepare brochure, leaflets and other communication material and distribute nationally  - Identify vendors, monitor delivery schedules and ensure timely receipts  - Prepare communication letters detailing the trade promotions and initiatives for the month which are forwarded to the regions for execution  - Continuously monitor and evaluate the performance of the promotions to estimate ROI   New Product Launches and Test Markets :   - Plan and design new product launches / test markets nationally  - Coordinate with regions for organizing and executing the launches   - Monitor and evaluate the success of the launches/test markets and make necessary amendments   Trade Spends :    - Design trade activities consistent with budget allocation  - Manage and control trade spends for the category / channel   Placement and Visibility :   - Study and determine the most effective placement of products / SKUs channel-wise  - Conceptualize and implement innovative ideas in order to improve product presence in-store  - Continuously track and monitor the effective utilization/installation of visibility tools and POP material  - Continuously track and monitor the execution of activations and programs   Shopper Insights :   - Understand shoppers behaviour / barriers to shoppers and design plans accordingly  - Identify key business drivers for the various channels and prepare 4P plan accordingly  - Understanding business needs, uncover insights, create opportunities, and communicate solutions.   Special Projects :    - Conceptualise, implement and monitor execution of special projects assigned from time to time such as loyalty programs, go to market initiatives, etc   Reporting :   - Prepare reports on competitor activities, trade spends and promotions, market initiatives for presentation to the leadership, in order to facilitate decision making  - Reports are to be shared with leadership and regions to keep them abreast of the performance and scope for improvement    Professional Attributes :   Qualification - MBA (Sales and Marketing)   - 5-6 years of experience in a FMCG environment  - Strong knowledge of field sales and trade marketing    Personal Attributes :   - Results oriented, entrepreneurial and self-motivating   - Tenacious and resilient, driven to achieve even when faced with obstacles  - Leadership and interpersonal skills capable of building strong working relationships and influencing and customers and internal teams  - Creative and innovative in designing schemes   - Sound commercial understanding of business issues/opportunities

Delhi NCR

Others

Reckitt Benckiser - Trade Marketing Manager 

Reckitt Benckiser - Trade Marketing Manager  ,Job Description for Reckitt Benckiser - Trade Marketing Manager  in Reckitt Benckiser in  Delhi NCR Others for (5-7) years of experience. Apply Now!

Job Description for Reckitt Benckiser - Trade Marketing Manager  in Reckitt Benckiser in  Delhi NCR Others for (5-7) years of experience. Apply Now!