Job Title: Sr. Brand Manager Location: Gurgaon JOB SUMMARY: - Senior Brand Manager reports and supports the Marketing Manager. S/he plays a key role in supporting the development of the overall category strategy. S/he interacts, internally, with the Sales, Supply and Finance functions. Externally, the role holder interacts with the Advertising, Media Research and Design agencies. KEY RESPONSIBILITY AREAS: - To develop, recommend, and lead the execution of local marketing plans for assigned brand/s and manage the effective deployment of the marketing budget - Develop the plans/strategy of the brand (1-year operational plan and 3-year strategic plan) - Implementation of brand plans - Lead the development of local strategy, executions and to ensure adaptation possible for other regions - Ensure timely implementation of the brand activity calendar - including launch time, Consumer Promotions/POP's etc. - Identify and draw up any corrective action required on the brand through share review/brand health research. - Approve Media Plans/Calendar with co-ordination of the Media Manager - Ensure maintenance of the brand budget - Maintain a brand fact book (Financials/M. S/Plans year wise) - Implement brand Plans in both trade environments: traditional and modern trade - Work with the Key Account management to develop and implement innovative brand plans including but not limited to planograms, consumer promotions, new product introductions etc. - Identify trade needs / opportunities, developing pricing and distribution strategies and trade promotions for assigned brands in close co-operation with the Sales function and Trade Marketing. - Constantly scan the marketplace/consumers with a view to understand trends and implication on the brand - Maintain and update competition dossiers with respect to spends/cost benchmarks etc. Advertising, Media, and Promotion: - From brief stage to getting approvals for the brief to deploying it to the agency and getting film/script - Identify and deploy any other communication needs for the brand identified - PR/Trade/HCP etc. NPDs/EPDs : - Draw up and deploy the Product Development brief in conjunction with Category (Global), Supply, Sales and Finance functions. - Regularly survey and understand consumer, market environment to understand trends capture ideas and develop concepts which lead to product development. - Coordinate with global category on brand learnings, new projects, market understanding - Ensure timely and within cost development of products as per the brief - Ensure successful Launch to sales and in field launch (including providing support to the launch in terms of POS, Advertising etc.) - Identify and implement profit enhancing ideas on the brand - To manage a brand within the context of the agreed strategies to maximize long term Sales and profitability - To initiate and manage market research projects to deliver powerful consumer and customer insights as the basis for long term brand growth. Develop these insights into achievable plans EDUCATION AND EXPERIENCE REQUIREMENTS : - MBA in Sales / Marketing - 7-9 Years of relevant experience, must be able to demonstrate outstanding marketing skills and potential, developed within an FMCG environment - Thorough knowledge of the sales &amp; marketing process and has a strong commercial awareness COMPETENCIES AND SKILLS : - Goal Oriented: Ability to track record of delivery, sets clear priorities and meets deadlines - Natural leader: Positive, driven, has ability to influence, sets good examples, ambitious, determined, and flexible - Result oriented: entrepreneurial and self-motivating, good planning and organizational ability - Strong commercial awareness with an international outlook - High level of communication ability and presentation skills, energized and enthusiastic - Analytical skills: ability to define problems, collect details data, analyses and interprets results and recommend changes and improvements, good financial skills, and P&amp;L understanding - Ability to understand and work within the framework of the overall company strategy and relevant customer insights. - Resilient, resourceful, and able to perform under pressure About Reckitt : Want to make an impact and have the freedom to succeed? Then this just may be the place for you! We are an FTSE 20 company headquartered in the UK, with physical offices across over 60 markets globally, and products being sold across 190 countries. At Reckitt, we are united by our purpose to protect, heal &amp; nurture in the relentless pursuit of a cleaner, healthier world. Some of our products include brands like Dettol, Lysol, Harpic, Durex, to name a few. At Reckitt, we are driven towards creating innovative solutions to put health in your own hands. You'll succeed because : You are functionally sound and have the confidence to lead others, enjoying the challenge of delivering under pressure, and maintaining composure in a fast-paced environment where change is embraced. You are positive, ambitious and are driven by purpose. You'll love it here because : At Reckitt, our inclusive culture and unique people distinguish us from the competition. We- re united through the shared belief to make access to the highest quality hygiene, wellness, and nourishment a right, not a privilege. It's a big ambition, but we- re determined to make it happen. Our vibrant workplaces around the world provide space for people to grow as individuals whilst also working dynamically across diverse teams. It sums up our ambitious and bold approach to working and winning together. The concept of freedom is in our DNA - freedom to be yourself without judgement, freedom to challenge the status quo, freedom to develop and grow, freedom to define your own rules, freedom to take risks, freedom to choose. For us, it is this freedom that we celebrate each day, every day. It's this approach that drives us to aim higher, so we can experience more, and have a positive impact on the world we live in. Come join us in this beautiful journey! To know more about career opportunities, visit us on www.reckitt.com. To keep up to date with us, follow us on: LinkedIn: Reckitt: Overview | LinkedIn Facebook: https://www.facebook.com/RB.in/ You can also find us on Instagram and Twitter. You may share or read reviews on Glassdoor. Reckitt is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other basis protected by appropriate law. All hiring decisions are made based on merit, competence, and business need.

Gurgaon/Gurugram

Reckitt Benckiser - Senior Brand Manager 

Reckitt Benckiser - Senior Brand Manager  ,Job Description for Reckitt Benckiser - Senior Brand Manager  in Reckitt Benckiser in  Gurgaon/Gurugram for (7-9) years of experience. Apply Now!

Job Description for Reckitt Benckiser - Senior Brand Manager  in Reckitt Benckiser in  Gurgaon/Gurugram for (7-9) years of experience. Apply Now!