Consumer-Focused e-Commerce Experience : - This executive should ideally have relevant and progressive professional experience in e-commerce roles in consumer-focused, best-inclass companies. - Exposure to FMCG is highly preferred. Online Brand Building Success : - The successful candidate should have relevant experience in building and energizing brands through online channels.&nbsp; - He/she will have significant experience in creating and implementing strategies that focus on identifying Online consumers and understanding the value propositions that drive online business.&nbsp; Online Media Strategy : - Maintain effective online strategies and create a digitally enabled consumer engagement and experience strategy.&nbsp; - Develop a relevant affiliate marketing network and evaluate new partnerships with emerging channels like meta search, display and retargeting. Campaigns : - Manage digital communication for product launches, product sustenance &amp; sales support across various eCommerce partners. - Actively work with Sales and Operations team to develop pricing and promotion calendars keeping the business needs in mind. Content and SEO : - Drive SEO efforts for RB brands to improve our organic placement on Google and eCommerce search engines and to provide meaningful content to end consumer. - Dominate search for category keywords by working actively with the dedicated agencies. Digital Asset Creation &amp; Management : - Drive experience, content development and management of consumer facing digital assets (Website, Microsites, Mobile Site, etc). Develop a robust digital asset strategy that aims to deliver the following objectives : - Increase Revenue &amp; Drive Transactions - Cross Sell &amp; Share of Wallet - Drive Social Behaviour &amp; Gather Insights Monetization : - Identify opportunities to monetize site traffic through affiliate partnership with partners like Amazon, Snapdeal, Flipkart, Big basket. Analytics : - Analyze customer journey and behavior to drive changes in user experience. - Analyze relevant trends in traffic, conversion and bounce rates to proactively maximize revenue opportunity across all digital platforms

Gurgaon/Gurugram

Reckitt Benckiser - Brand Manager - eCommerce Vertical 

Reckitt Benckiser - Brand Manager - eCommerce Vertical  ,Job Description for Reckitt Benckiser - Brand Manager - eCommerce Vertical  in Reckitt Benckiser in  Gurgaon/Gurugram for (4-6) years of experience. Apply Now!

Job Description for Reckitt Benckiser - Brand Manager - eCommerce Vertical  in Reckitt Benckiser in  Gurgaon/Gurugram for (4-6) years of experience. Apply Now!