ReBid - Growth Marketer

Role : Growth Marketer

Location : Bangalore/Mumbai

About the company :

- ReBid is RD&X Network's MadTech products and solutions suite. A Unified MADTech Platform for Omni channel Activation, Measurement & Automation powering data driven marketing. Having early clients across continents. With having offices in Mumbai and Bangalore with a hybrid work culture

- The company was founded in June 2020 by digital advertising serial entrepreneur Rajiv Dingra and joined by APAC Agency Veteran Ashish Bhasin as Co-founder in June 2022.

To know more visit www.rebid.co

Responsibilities :

- Establish ReBid Brand presence in target markets through organic and inorganic marketing

- Building case studies and Use case for strengthening brand positioning

- Build on product messaging that sets us apart from other products in the market

- Work with cross functional team (Product, Customer Success and, Sales) to establish growth strategies

- Creating, implementing and analysing new strategies for better engagement visibility and customer acquisition

- Test and optimize marketing tactics for customer acquisition

- Email Marketing

- Managing company's newsletter, ABMs, Event mailers analyzing open & click rates, click maps to improve performance Events

- Checking for relevant events to participate and sponsor helping in production of event material event promotion on all channels

- Conceive and execute on a wide range of content campaigns to drive audience engagement and customer acquisition

- Manage all social media platforms (including Facebook, Twitter, LinkedIn, Instagram, YouTube) ideating content, execution and generating weekly, monthly reports to analyse performance

- Create and manage content for website

- landing pages for digital marketing campaigns, research topics and keywords for blogs, whitepaper and ebook key messaging for product pages and product blogs

- Research topics and develop content for webinars, podcast, fireside chat & Q&A Conceptualize, manage podcast, Q&A Sessions, webinar and Fireside chat

- Forum posting across important product listing and social sites like Reddit, Quora Cross Function synergy

- Ensure at all times there is clear and open communication of activities done and reports generated across teams like Product, Sales and Customer Success

- New Product and feature messaging has to be circulated across all teams sales, customer success PR and Product

- Work closely with design team to ensure brand image is consistent across all communication

Skills & experience :

- 4+ years' experience in Growth Marketing - experience in a B2B SaaS Domain is a plus

- Must have experience in using CRM platform like Hubspot and other

- Must have understanding of SEO and tools like SEMRush and other

- Good to have experience in CMS like wordpress

- Good to have fair understanding of digital advertising

- Experience of AdTech Industry is desirable

- Strong growth track record, with samples and results of past campaigns