Rebel Foods - Manager/Senior Manager - Category Management - Offline

Manager/Senior Manager - Category & Offline

Senior Manager Category Management Offline - EATSURE

- Are you the "hungry for action" type, entrepreneurial, mildly crazy (not schizophrenic, if you don't mind) and always looking for good food? Go ahead, read further -

- The world is changing in ways we may have never imagined. And what happens to us - our careers, our businesses, our lives as the world around us is transforming? There are 2 options here - we either transform, grow and evolve by adapting to change or else.. (Well that's a straightforward answer!)

- The challenge for most companies has always been that they are focused on creating the best solution to a given problem. They often forget that the problem itself might change. When they're busy building the strongest, most sophisticated product or service, they stop thinking of the possibility that the need for what they were solving for has vanished and hence they need to adapt! "Built to Last" might have been a popular mantra, but "Built to Adapt" to what the "customer wants" is truly the way to go!

- That's the REBEL SPIRIT - we've always reinvented ourselves to ensure we don't just adapt to the changing ways of the world but we do so with utmost dedication and belief in succeeding.

- EatSure was born out of a similar REBEL disruption value system. Over the years, while we have attempted solving for a lot of customer food missions with the portfolio of our brands (& have had few victories there), there are a lot of unsolved problems when it comes to how food is being ordered(offline/online) & the entire experience around it (read distribution) and solving them is our key focus while creating a D2C play. Post COVID, this intent took a much more magnificent shape and was born as Eatsure with a soul of "asSURance" and a core proposition of 'ordering from multiple restos in one go'.

What Is EatSure ?

- EatSure is an omnichannel (digital and physical) FOODCOURT with category leading trusted restaurants. It's creating a whole new category - not a food delivery app with millions of random places to eat from but a curated FOODCOURT at your fingertips with the country and world's most trusted and loved brands!

#OnlyOnEatSure you can mix and match your favorite restaurants - All in one single order!

- EatSure gives you everything for every food craving of yours from the most trusted and loved restaurants which are present pan India - be it Biryani from Behrouz, Pizza from Ovenstory, Burgers from Wendys, Wraps from Faasos, Wholesome Everyday Indian Khana from Lunchbox, Flavours of the world in a bowl from The Good Bowl, India's Best coffee - Slay Coffee, Desserts from Sweet Truth and the list goes on!

- EatSure has a food ordering app and offline food courts and corporate counters and many more

- EatSure is the only platform which gives you 100% assurance about all aspects of your food order -people, processes, produce, packaging

At EatSure - we control everything for all restaurants - right from supply chain, packaging, kitchen operations, cooking and delivery and hence we give you the most assured food experience

- EatSure is present across the country in over 75 cities and has over 4000+ online restaurants

- EatSure will have 10 offline food courts by End of 2024

Reasons to Believe:

USP: Its SMART Foodcourt with Mix and match food from multiple cuisines, and various trusted restaurants - all in one single order

Produce: Transparency on ingredients/nutrients across the most trusted brands

People / Processes / Packaging: Assurance about your food (Medically certified staff, 200+ Stringent Quality Checks in the kitchen, Tamper proof Packaging etc)

Place - SMART Foodcourt , it's not just app but also an offline extension in a SMART way

Loyalty: Earn Sure Points worth order amount on every order and use this as currency for all your orders on the app or in store or vice versa

The Role:

- This role is much bigger, larger, and vital than being just a conventional manager with restricted responsibilities and restricted areas of influence. The role owns the outcomes of the core flywheel of Eatsure, offline experience, and then the journey of offline to online and online to Offline which means truly omnichannel. This role is a mix of strategy, execution, insighting, and getting one's hands dirty and crack the playbook which can make the way for 100s of offline food courts in 2025 and future

- You will report directly to the Head-Offline Business, Eatsure and will own the entire experience in offline stores with clear sight of omnichannel play.

You're excited about this opportunity because you will:

- Own the store & the Category P&L

- You will own the strategic category vision for EatSure's entire offline format.

- Right from understanding what customers want, mapping the category/cuisine/restaurant gaps by the market on the platform to working closely with the Launcher team(A team that can help to bring more restaurants to you) and the Brands team to plug those gaps by launching NPDs.

- This is an end-to-end category management role.

- Plan and implement long-term development strategies for product categories, design exit strategies for unsuccessful products, and strategize positioning, pricing, and branding of products and categories, and the entire storefront to maximize its visibility and deliver the business P&L goals month on month.

Optimize the Offline Experience:

- This is where the rubber hits the road.

- You will be owning and controlling the entire experience in-store delivering personal delight.

- Ultimately it all boils down to this- out of the total traffic near our store, how many end up transacting because we have what they want.

- You would be expected to be day in and out on top of these numbers & more importantly keep on improving them

Offline to Online :

- When a customer transacts on eatsure store , it's end but a start. The journey starts with their first transactions and you will be the owner of this journey of making these customers transacting again online on Eatsure since Eatsure is present in 80 cities and not limited to this store.

- You will work with tech and growth teams to drive different pilots and engagements to make these matrices look stronger.

Make Data Driven Decisions :

- Research and analyze data and market insights, search for insights into consumer needs and wants to build models to define customer segments, understand business performance, and identify new opportunities to drive value.

Build Strong Cross Functional Relationships :

- Work cross-functionally with our various stakeholders (Growth, Product, Design and Communications, Operations, Data etc.) to ensure that the vision and plans for EatSure are understood around the business, various teams are motivated to engage, and that the business is balanced across teams. (Dept./person X failed in doing something leading to this is the last thing we entertain, after all, you get to wear the tag of the leader for this role)

We're excited about you because:

You're a Problem solver: You can independently translate high-level goals into actionable plans, and you are excited to build those plans yourself.

You're analytical: You let data tell the story, and you're comfortable pulling your own data in SQL or modeling in Excel.

You're naturally curious: You always look for ways to innovate and improve

You're gritty: You roll up your sleeves and do whatever it takes to make things successful. You never say never!

You're a world class communicator: You are able to tell the story of the exclusive offering/new launches you created to different audiences and through different mediums in the most effective way

You're a dedicated people leader: People management experience, and a proven track record as a culture carrier with an advocate for DEI initiatives.

Key Requirements:

- Unlike any other such job opening, stating that one must be a creative thinker with strong analytical ability, data-driven thinking, knowledge of digital world blah blah is something we would refrain from, after all, those are a given, else you wouldn't be able to make sense out of whatever we have belabored till now. 3-5 years of overall experience.

- One key skill that we expect for this role is that of being a hustler! This is the elixir that every person in the EatSure team has to have to ensure this philosophy and the app will outlive us. After all, consumers experience a product, and cherish an offering but what makes the difference is the value that it creates / the emotional selling point as we call it!

Should you be interested, please get back to us with a write up response on the following:

- Who you are as a person and what experiences made you so

- Why do you want to come to this "abnormal" company (preferably including your hidden agendas - because they are usually the real ones) and why do you think you'll love this role

- One thing that you have discovered in life yourself, using the first principle

- Your experience thus far makes you believe you'll be able to rock our boat!