Rebel Foods - Lead Copywriter - EatSure

About Us :

We are surrounded by the world's leading consumer companies led by technology - Amazon for retail, Airbnb for hospitality, Uber for mobility, Netflix and Spotify for entertainment, etc. Food & Beverage is the only consumer sector where large players are still traditional restaurant companies. At Rebel Foods, we are challenging this status quo as we are building the world's most valuable restaurant company on the internet, superfast.

The opportunity for us is immense due to the exponential growth in the food delivery business worldwide which has helped us build 'The World's Largest Internet Restaurant Company' in the last few years. Rebel Foods' current presence in 10 countries (including India, Indonesia, UAE, UK, Malaysia, Singapore, Bangladesh) with nearly 50 brands and 4500+ internet restaurants has been built on The Rebel Operating System.

While for us it is still Day 1, we know we are in the middle of a revolution towards creating never-seen-before customer-first experiences. We bring you a once-in-a-lifetime opportunity to disrupt the 500-year-old industry with technology at its core.

We urge you to refer to the below to understand how we are changing the restaurant industry before applying at Rebel Foods.

https://jaydeep-barman.medium.com/how-to-build-1000-restaurants-in-24-months-the-rebel-method-cb5b0cea4dc8

https://medium.com/faasos-story/winning-the-last-frontier-for-consumer-internet-5f2a659c43db

https://medium.com/faasos-story/a-unique-take-on-food-tech-dcef8c51ba41

About team EatSure:

The food delivery industry is largely dominated by a duopoly that is full of offers and variety but lacks any promise of quality or responsibility. The current online ordering system is broken and only operates as a delivery agent - it does not give convenience, quality choices, or assurance to consumers. This is where EatSure intends to come in as a saviour!

EatSure is an omnichannel (digital and physical) FOODCOURT with category-leading trusted restaurants. It's creating a whole new category - not a food delivery app with a lot of random places to eat from but a curated "FOODCOURT on an app" at your fingertips with the country and the world's most trusted and loved brands!

EatSure is the only platform that gives you 100% assurance about all aspects of your food order - with absolute clarity on people, processes, produce, packaging

At EatSure - we control everything for all restaurants - right from supply chain, packaging, kitchen operations, cooking and delivery and hence we give you the most assured food experience

EatSure is present across the country in over 35 cities and has over 3000+ online restaurants

Why EatSure?

USP: Mix and match food from multiple cuisines, and trusted restaurants in one single order

EatSure Exclusives: Offerings - dishes, restaurants, etc. which are not available anywhere else - #OnlyOnEatSure; World's first Multi - restaurant buy 1 get 1 free offer

People / Processes / Packaging: Assurance to the T right from the farm to your home. (200 QC, Double Sealed Packaging, etc)

Loyalty: Earn Sure Points worth the order amount on every order and use this to enroll in our loyalty program "SureSquad" to get benefits like "Free Dishes" and "Free Delivery".

About the role

This role is with the brand marketing team, the custodians of Brand EatSure, and the team responsible for building brand EatSure. The brand marketing team is responsible for building the identity of EatSure across various channels like in-app communications, mailers, PNs, social media, outdoor, TV, and Digital & across all consumer touchpoints starting from packaging to design & user experience.

In this role, you are required to elevate EatSure by using your excellent copywriting and research skills as the full-time, in-house creative expert. As the creative lead, you will write and edit copy for a variety of projects and channels including print, web, mobile, video, and social media. You will be working closely with product, various brand teams, design team, growth team, and category team to brainstorm ideas, create concepts, and develop messaging. You will be collaborating with the in-house design team to create creatives that pack a punch. You would be required to ideate and come up with brand-first campaign ideas and get them executed by collaborating with other members of the brand team.

Preferred Skills & Qualifications

- Bachelor's degree in journalism, English, communications, or related discipline

- Minimum 6-8 years of professional copywriting experience with a solid portfolio of work

- Exceptional writing and research skills

- Ability to work independently and with a team to meet deadlines

- Excellent organizational skills and multitasking ability

- Proficiency in Microsoft Word, Excel, and Adobe Acrobat Pro

- Content marketing experience a plus

- A keen eye for detail and appreciation of great design

Key Responsibilities

- Interpret creative briefs to develop and produce creative concepts on assigned projects

- You would be required to ideate and come up with brand-first campaign ideas and get them executed by collaborating with other members of the brand team.

- You will be collaborating with the in-house design team & external agencies to create creatives that pack a punch.

- Research and understand the brand's needs and target audiences, through online searches, reviews of existing creatives that have worked, competition reviews, and by taking references from successful brands

- Write original copy and edit content for a range of marketing creatives

- Collaborate with a team of brand managers, growth managers, and creative designers from concept development to delivery of the final product

- Present copy concepts and final deliverables to the internal team as needed, and participate in insight research on occasions

- Revise copy based on feedback/direction