Rebel Foods - Creative Lead - Copy

About Us:

We are surrounded by the world's leading consumer companies led by technology - Amazon for retail, Airbnb for hospitality, Uber for mobility, Netflix and Spotify for entertainment, etc. Food & Beverage is the only consumer sector where large players are still traditional restaurant companies. At Rebel Foods, we are challenging this status quo as we are building the world's most valuable restaurant company on the internet, superfast.

The opportunity for us is immense due to the exponential growth in the food delivery business worldwide which has helped us build 'The World's Largest Internet Restaurant Company' in the last few years. Rebel Foods current presence in 7 countries (India, Indonesia, UAE, UK, Malaysia, Singapore, Bangladesh) with 15 + brands and 3500+ internet restaurants has been build on a simple system - The Rebel Operating Model.

While for us it is still Day 1, we know we are in the middle of a revolution towards creating never seen before customer-first experiences. We bring you a once-in-a-lifetime opportunity to disrupt the 500-year-old industry with technology at its core.

We urge you to refer to the below to understand how we are changing the restaurant industry before applying at Rebel Foods.

https://medium.com/@jaydeep_barman/how-to-build- 1000-restaurants-in-24-months-the-rebel-method- cb5b0cea4dc8

About CIA

Who are we?

Communications Innovations Agency (Yes, even we strive on human intelligence)

While we started as the support team for business verticals in the Rebel ecosystem, which had just Faasos at one point, we are now a team of 30+ creative brains that tinker with ideas and strategies across social, digital, design and corporate outreach to provide business solutions for our brands that delight customers across India, UK, Indonesia and Dubai !

What's in the name?

A little bit of whack is what we're all seeking and the aspiration of being the coolest people to hang out with coined the term of CIA - Communications Innovations Agency.

What we do?

From the early days, we had a small set-up but big dreams of making successful brands across mediums that are relatable to everything food. With time, we have grown and so have the brands that we built from scratch! Their identity across spheres - from pr, outdoor, social, influencer marketing to packaging, design and user experience, our creativity has created aspirational brands across geographies that resonate with foodies and always give them something extra, the same way they expect it from their food.

How we evolve?

Our recipe to success is just like a chef making a dish that everyone would love in his/her restaurant. We know there's always something more you can do to make the dish better. We simply keep reminding ourselves, that excellence takes time and patience, eventually making the perfect recipe!

Social responsibility and the Internet

A food order and social post have one thing in common - there are always some people ready to criticize it, no matter how good or bad it is. We keep our eyes wide and filter out anything and everything that can cause a fire in the digital world.

The need of the hour

With increased hours on social media and more dependence on food delivery, we are striving to work on solutions that could change the way people consume content and make buying decisions. The most exciting thing is that there is no template, literally! Whatever works, becomes the way to go ahead in the world we live.

We leverage and maximize the true potential of what we have built over the years, since our inception in 2012 and are set to fuel the next biggest revenue channel for Rebel. Read more about it here:

https://medium.com/@jaydeep_barman/rebel-launcher-2-0-entrepreneurs-wanted-9d91fa2a53da

About of the role:-

At Rebel Foods, we believe remarkable talent, enthusiasm, and creative thinking add up to great customer experience. We're looking for a creative thinker with excellent writing and research skills to help us elevate our brands as our full-time, in-house copywriter. As a member of the CIA team, our copywriter will write and edit copy for a variety of projects (including print, web, mobile, video, and social media), working closely with the product, brand, and design teams to brainstorm ideas, create concepts, and develop messaging. Thorough research and interviews will be required to understand each project's industry, products, branding, and marketing goals. The most successful copywriter will be a quick learner with a versatile writing style.

We are looking out for someone who can come onboard to play this very critical and collaborative role. Following is the background we are looking for :-

Skills and Qualifications:

- Bachelor's/PG degree in journalism, English, communications, or related discipline

- Minimum 6-8 years of professional copywriting experience with a solid portfolio of work

- Exceptional writing and research skill

- Ability to work independently and with a team to meet deadlines

- Excellent organizational skill and multitasking ability

- Proficiency in Microsoft Word, Excel, and Adobe Acrobat Pro

Preferred Qualifications

- Social media or content marketing experience a plus

- Proofreading experience and familiarity with standard style guides a plus

- Experience working with content management systems, WordPress, etc.

- A keen eye for detail and appreciation of great design

Key Responsibilities

- Interpret creative briefs to develop and produce creative concepts through execution on assigned projects

- Research and understand the brand's needs and target audiences, through online searches, reviews of existing research, interviews with subject matter experts, and in-person meetings

- Write original copy and edit content for a range of corporate marketing and communications materials

- Collaborate with a team of brand managers, growth managers and creative designers from concept development to delivery of the final product

- Present copy concepts and final deliverables to the internal team as needed, and participate in insight research on occasion

- Revise copy based on feedback/direction

The Rebel Culture

Finally, but most importantly, Rebel is not a usual workplace. The following slides will give you a sense of our culture, how Rebel conducts itself and who will fit into the company. Please go through it before you make your mind up. It's not everyone's cup of tea.

https://www.slideshare.net/JaydeepBarman/culture-rebel

If you find this interesting, we should meet. Please reach out to us with answers to the following questions.

1. Why do you want to join Rebel Foods?

2. What makes you the right person for this role?

3. One example of where you created something unique through Customer First Thinking.