RBL Bank - Vice President - Cards Portfolio - Techno Product Management

About Credit Cards at RBL Bank:

RBL Bank Credit Cards is currently in the top 5 Credit Card issuers across the country on volume, spend/card.

About the role:

Function - Product/Portfolio - Credit Cards

Grade - Vice President

College - Tier 1 / Tier 2

Qualification - Post Graduate (PGDM / MBA) - specializing in

Marketing/IT/Analytics/General management

Experience - Minimum of 6-10 years +

Under Graduate - Degree in BE would be handy

Desired profile/Skills:

- Overall management of portfolio for a co-brand partner managing customer life cycle..

- He / She will be responsible for early activation, usage and customer retention of the existing customers. This will be a team lead role with 3-4 team member reporting to this position.

- The candidate should have a sound technical and business knowledge with an ability to increase customer engagement for the portfolio. The core objective will be increase enhance customer experience and engagement through multiple portfolio initiatives.

- Role involves managing the design and execution of marketing campaigns and drive functional enhancements for cost savings and customer convenience across channels.

As a Techno Product Manager

- Manage complete customer life cycle for existing customers.

- Launch campaigns and multiple DOEs for the business.

- Achieve business goals on card spends, active rate and per customer spend.

- Implementation and delivery of multiple projects on customer engagement.

- Candidate should have technical understanding and should be able to scope, give requirement, build proposition and work with technology to work on solution.

- Enhance customer value proposition on mobile app and website for smooth enhancing customer engagement.

- Ability to create customer journeys UI/UX

- Create new opportunities for enhancing engagement to its existing customers.

- Create, build, and launch product proposition with technology to enhance engagement on portfolio for superior customer experience.

- Run beta and pilot programs to enhance engagement for its existing customers.

- Design and implement product launched for all online/offline channels (app, chatbot, website)

- Developing and implementing a company wide go to market plan and working with all departments to execute.

- Sound technical understanding, digitally savvy and analytical bent of mind with strong hold on numbers

- Ability to analyze business requirement and effectively communicate to existing customers

- An eye for detail, ability to review the technical/capability development through all stages - Requirement, development and post development roll out.

Analytical and Data Scientist :

- Create & Manage Budget for customer stimulus for campaigns.

- Increase share of wallet of Cards portfolio through alliances with merchant partners. Work extensively with analytics to identify potential partnership opportunities and build a strategy for RBL Bank.

- Analyse consumer behaviour and profile, work with analytics and cross functional teams to ideate, design, develop and implement marketing strategies and campaigns to build engagement through portfolio initiatives to achieve clearly defined engagement metrics like Activation , Category-wise spends, Purchase Frequency , etc.

- Identify revenue opportunities within the portfolio to increase engagement.

- Enhance non -active customers and launch initiatives for increase activity.

- Candidate should have strong acumen towards data and insights to arrive at a beta marketing program.

- Good skill on Microsoft office would be key and knowledge of SQL will be handy.

- Strong background in data analysis, including experience in extracting and manipulating data using SQL, leveraging advanced Excel features. Understand the business requirements and prepare requirement reports , deep analysis /use cases

- Use customer insights, trends, competitive knowledge, and business metrics to strategically identify and lead the development and execution of new marketing capabilities and platform initiatives.

- Experience in financial services is not mandatory but is preferable.

- Knowledge of the Banking/Payments/Insurance industry

- Superior analytical skills required

- Strong communication and presentation skills mandatory

- A prior experience with companies like Telcom(airtel,Vodafone), Broadband, subscription services like Hotstar, Amazon Prime, Tata Sky; Billdesk , Razorpay, Bharatpe, Paytm, Pine

- Labs, PayU and Banks/NBFC like SBI Card, AU Small Finance, Bandhan Bank especially in Credit Card and Debit Card will be handy.