Raymond Group - National Key Account Manager - eCommerce - Raymond Consumer Care

Essence of Role - Key Accountabilities

Business Planning & Delivery -

- Creating a business plan for the financial year for the existing portfolio

- Developing a support plan that will help achieve the objectives

- Accountable for successful and timely execution of agreed activities

- Regular Reporting of business performance of the portfolio

- Deliver the committed business plan for the FY

- Efficiently planning & expenditure of agreed investments

Strategic Planning

- Gather shopper Insights

- Collaborate with marketing to develop shopper mktg and category mktg plans in Ecom

- Develop Joint Business Plan with partners broken down into quarter and months

- Feed Product Development Ideas thru category Insights gathered thru channel partners and tracking competitor activity.

Financial Dimensions

- Revenue

- Gross Margin

- Operational Profitability

- Overdues & Outstanding

Non-Financial Dimensions

- Sales & Distribution Planning

- Activity Charter Planning

- Engagements With Channel Partners

Qualifications

Educational Qualifications

- Must be an MBA in Marketing From A Reputed Institution

Experience Required

- Total Experience of 5-9 years

- 3 years of exclusive experience in managing E Com channels

- FMCG experience would be preferred but adjacent categories like Perfume, Fashion can also be evaluated

- Should be well versed with the ways of E Com working, Channel Relationships

- Understanding of Variables that influence purchase in E Com

- Search Marketing On E Com

- Browse Marketing Tools & Properties in E Com

- Terms of trade by channels and competitive understanding

- Development of JBPs

Professional Certifications Required

- Any certification in Digital Mktg/SEO/SEM would be given preference

Functional Skills Required - Communication Skills

- Logical Reasoning

- People Skills

Desired Competencies / Behaviours

- Analytical & Strategic

- Growth Focused

- Pro Active & Aggressive In Ambition

- Humble With People

Impact of Influence

Internal Interactions / Influence Supply Chain, Marketing, Finance

E Com KAM of P&H Cluster & Sexual Wellness Cluster

External Interactions / Influence Category Teams, Seller Teams