Raymond Group - Lead - eCommerce

Role Summary - This position is responsible for formulation and execution of Ecommerce strategies and objectives aligned with growth priorities. The role will plan, direct and control the design & deployment of all ecommerce interventions in RCCL.

To this effect, this position will lead a team of 4 Ecommerce professionals to drive width and depth of distribution through strategic planning and thinking. The position entails a multi-pronged and pragmatic approach in terms of building the business.

Strategic Deliverables

- Developing and executing Ecommerce Strategy for RCCL.

- Managing the growth, penetration and share gains of the 4 key categories of business (Fragrances, Male grooming, Home care, Wellness) on Ecommerce Channel.

- Identifying business opportunities at brand / geography / SKU / category levels to grow the business. - Designing and managing the channel partner.

- Managing and growing the KPI metrics for the channel - Sales Planning and Forecasting with Team.

- Driving width and depth for existing, new and focus products through channel partners.

- Managing Customer Relationships: Develop and manage external suppliers, Vendor and partners to drive Ecommerce efficacy.

- Design and Execution of the Channel Platform loyalty program

- Creating a business plan for the financial year for the existing portfolio

- Efficiently planning & expenditure of agreed investments.

- Collaborate with marketing to develop shopper marketing and category marketing plans for Ecommerce Channel

- Develop Joint Business Plan with partners broken down into quarter and months - Feed Product Development Ideas thru category Insights gathered through channel partners and tracking competitor activity.

Key Stakeholders

- Supply Chain - Marketing Team - Brand Managers, Category Managers - Finance & Commercial Team

THE POSITION

Key KPIs

- Meeting Revenue Targets -

- Gross Margins -

- Operational Profitability -

- Monitoring spends as per the approved budgets

- Analyzing the Return on Investments - Ensuring the desired market hygiene

- Market visibility in line with the merchandising principles

- Sales & Distribution Planning

- Activity Charter Planning - Engagements With Channel Partners

Educational Qualifications

MBA in Business / Sales / Marketing from a Premier Institute in India

Experience Required

- Minimum 10 years and maximum 15 years of experience with at least 4 years in handling Ecommerce in FMCG industry.

- Very good understanding of Sales and distribution of FMCG categories (Personal Care). The candidate must have Ecommerce experience.

Functional Skills Required

- Strong communication, interpersonal and presentation skills

- Sales Management, Planning and Operational Skills

- Merchandising Skills - both paid and unpaid visibility

- Qualitative and Quantitative Problem Solving Skills

- Strong Analytical Skills

- Should be well versed with the ways of Ecommerce working, Channel Relationships

- Understanding of Variables that influence purchase in Ecommerce

- Search Marketing on Ecommerce

- Browse Marketing Tools & Properties in Ecommerce

- Terms of trade by channels and competitive understanding

- Development of JBPs

Desired Competencies / Behaviors

- People Management Skills - Getting Work Done Through Others Manages people well; gets the most and best out of the people he/she has; sets and communicates guiding goals; measures accomplishments, holds people accountable, and gives useful feedback; delegates and develops; keeps people informed.

- Managing Work Processes - Is an effective process, work flow, and systems designer; is good at figuring out what to measure to track progress; set up systems that can almost manage themselves; is a master at the effectiveness and efficiency of work systems; can quickly diagnose and fix a work flow problem; always looking for incremental process improvement.

- Focusing on Action and Outcomes - Attacks everything with drive and energy with an eye on the bottom line; not afraid to initiate action before all the facts are known; drives to finish everything he/she starts.

- Relating Skills - Warm, friendly, and interpersonally agile, easy to approach and talk to, relates well to all kinds of people; makes a pleasant first impression and builds solid relationships.

- Work from Office is mandatory

About Raymond Consumer Care:

Raymond Consumer Care is the FMCG entity of the 90+ year old Raymond Group. We are an INR 800 Crore lifestyle grooming organisation.

The roots of Raymond's FMCG foray dates back to 1964 when it entered into a JV with US Based FMCG company Helene Curtis. In 1990 Raymond entered the Sexual Wellness business with the launch of - Kama sutra- in a JV with Ansell Australia. RCC in its current avatar is a blend of 2 merged entities - JK Helen Curtis and erstwhile JK Ansell.

The company is based in Mumbai, India. The combined merged entity will have significant value share in the market. Leadership is committed to evolve the merged entity and build a forward looking FMCG organization.

Core Categories: Male Grooming, Home Care, Fragrance & Sexual Wellness.

Core Brands: Park Avenue, Raymond, Kamasutra

New Categories and Brands: We have made a foray in the Home Essentials segment very recently with our PREMIUM and ACTISAFE brands of hand washes, sanitizers, FlorSafe floor cleaner and many more launches are in the pipeline.

We look for people who are not only adept at functional skills but are go getters and possess exceptional leadership skills which entails driving excellence, innovation, collaboration and ability to work in a VUCA environment.

For further details about our organization please visit our LinkedIn Page: https://www.linkedin.com/company/raymond-consumer-care-pvt-ltd