Raymond FMCG Group - Deputy Manager - Trade Marketing

The Key Objective of DeputyManager Trade Marketing is to design the trade marketing strategy and execute the same in the trade with the help of the ASMs/RSMs

Developing and Implementing

- To Develop and execute Trade Marketing Strategy for the JKHC brands in the assigned geography

- Conceptualizing and formulating trade marketing calendar as per the business strategy

- Drive width and depth for existing, New and focus Products through Field team and Distributors

- Manage Customer Relationships: Develop and manage external suppliers, Vendors and partners to drive Trade program efficacy.

- Designing Trade Promotion Programs for Retailers

- Driving share of the shelf with Retailers and Merchandisers

- Building Retailer Relationship and Driving initiatives

- Shopper Activation: In-store Promotion and Activation

- Design and Execution of the Wholesale loyalty program

Monitoring

- Collect and disseminate Best Practice for profitable Trade Marketing activities

- Ensuring the POP Material is executed in the Market successfully

- Competitive Insights from market to be actively sought and updated regularly to sharpen and ensure trade programs are in line with market requirements

Self Development

- Should be working very closely with the field sales team and keep himself continuously updated to efficiently handle the sales roles in future

Role Dimensions

Financial Dimensions

- Keeping the trade spends in the approved budgets

- Analyze and keep track of the Return on Trade Investments

Non-Financial Dimensions

- Ensuring the desired Market hygiene

- Market visibility in line with the merchandising principles