Raymond FMCG - Category Manager - Home Care - IIM/ISB/XLRI/FMS/MDI

Essence of Role - Key Accountabilities

- Extension of Premium Brand Status of JKHC

- Developing a support plan that will help achieve the objectives

- Accountable for successful and timely execution of agreed activities on the category

- Regular Reporting of business performance of the portfolio

Strategic Planning

- Assessment of opportunities in Home Care category

- Developing hypothesis on ways to tap those opportunities

- Assessing the validity of the hypothesis on developmental as well as consumer relevance front

- Executing the final agreed strategic plan for the category thru cross functional coordination and external vendor management.

Role Dimensions

- Revenue

- Gross Margin

- ASP

- Brand Management

- Communication Development

- Media Strategy

- Market Research

- Sales & Distribution Planning

- New Product Development

Role Complexity [E.g. Location, Industry dynamics etc]

a. Cross Functional Coordination

b. External Vendor Management

Qualifications

Educational Qualifications

- Must be an MBA in Marketing From A Reputed Institution

Experience Required

- Must have 6-8 years of experience in managing a brand in a competitive category

- Ideally must have experience in managing an Air Care brand or portfolio

- Must have experience in independently managing a brand or a category for at least 3-4 years

Functional Skills Required

- Brand Planning

- Market Research

- New Product Development

- Communication Development

- Media Strategy & Planning

- Digital Marketing

Desired Competencies / Behaviours

- Analytical & Strategic

- Execution Skills

- People Management