RateGain - Manager - Marketing Data & Insights

Manager - Marketing Data & Insights

About RateGain:

Founded in 2004 and headquartered in India, RateGain Travel Technologies Limited (NSE,BSE: RateGain) is a provider of SaaS solutions and one of the world's largest processors of electronic transactions and price points for travel and hospitality. It works in more than 100 countries with its 3,100+ customers-including 8 Fortune500 companies, 23 out of top 30 hotel chains, 25 out of top 30 OTAs, all top 10 car rentals, and some of the largest travel management companies, cruise lines, and airlines-to help them accelerate revenue generation.

Our Vision:

To offer an integrated technology platform powered by artificial intelligence enabling our customers to increase their revenue through guest acquisition, retention and wallet share expansion.

What we are looking to hire:

Are you excited by developing marketing data that drive business performance? Do you enjoy working in a fast paced and innovative environment, and would you bring a mix of both analytical and communication skills? If yes, then we may have the role for you!

Position Overview:

We are seeking a highly skilled and experienced Database Marketing Manager to join our Digital Marketing team. The Database Marketing Manager will play a crucial role in managing our database operations, ensuring database hygiene, and leading the database analysts team. This role involves a strong focus on marketing operations related to the database, leveraging the database for various sales & marketing purposes, and managing the database within CRM and Marketing Automation environments. The ideal candidate will be responsible for creating reports and assisting the team in fixing existing database issues to support our marketing and sales efforts.

Key Responsibilities:

- Database Management and Hygiene: Ensure the integrity, cleanliness, and accuracy of the database. Implement and maintain policies for effective data management and hygiene practices to enhance the quality and reliability of the database.

- Team Leadership: Manage and oversee the database analyst and research teams. Provide guidance, training, and support to team members to achieve departmental goals and improve efficiency.

- Database Extraction and Utilization: Lead the database analyst and research team in extracting valuable data for marketing purposes. Ensure the effective use of the database in various marketing campaigns and initiatives to drive engagement and conversions.

- Sales & Marketing Operations Support: Collaborate closely with the marketing operations team to leverage the database for targeted marketing efforts. Contribute to the development and optimization of marketing strategies through data-driven insights.

- Salesforce (CRM) and Pardot (Marketing Automation Tool) Database Management: Manage the database within Salesforce and Pardot platforms. Ensure seamless integration and utilization of the database across these systems for sales and marketing activities.

- Reporting and Analysis: Create comprehensive reports to track the performance of marketing campaigns and database health. Analyze data to identify trends, issues, and opportunities for improvement.

- Database Issue Resolution: Identify and resolve database-related issues. Work closely with the team to diagnose problems and implement solutions to ensure the stability and reliability of the database.

- Implement New Technology: Evaluate new technologies & database tools to improve and optimize marketing and sales team performance

Qualifications:

- Bachelor's degree in Computer Science, Information Technology, or a related field.

- Proven experience of minimum 6 years as a Database Marketing Manager or similar role, preferably within a B2B SaaS environment.

- Outstanding organizational skills, an 'eagle like' attention to detail and experience working with multiple stakeholders at all levels

- Strong knowledge of database management, data extraction techniques, and data hygiene practices.

- Experience managing teams and leading projects.

- Proficiency in Excel, Tableau, CRM (Salesforce or any other), and Marketing Automation Tool (Marketing Cloud, Pardot, etc.), with a solid understanding of their database management capabilities.

- Excellent analytical skills and the ability to generate actionable insights from data.

- Strong communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.

- Detail-oriented with a problem-solving mindset.

Equal Opportunity Employer:

We are proud to be an equal opportunity employer and are committed to creating a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.