RateGain - Associate Partner - Brand/Social Media

About RateGain

RateGain Travel Technologies Limited is a global provider of SaaS solutions for travel and hospitality that works with 3,200+ customers and 700+ partners in 100+ countries helping them accelerate revenue generation through acquisition, retention, and wallet share expansion.

RateGain today is one of the world's largest processors of electronic transactions, price points, and travel intent data helping revenue management, distribution and marketing teams across hotels, airlines, meta-search companies, package providers, car rentals, travel management companies, cruises and ferries drive better outcomes for their business. Founded in 2004 and headquartered in India, today RateGain works with 26 of the Top 30 Hotel Chains, 25 of the Top 30 Online Travel Agents, 4 of the Top 5 Airlines, and all the top car rentals, including 16 Global Fortune 500 companies in unlocking new revenue every day.

For more information, visit www.rategain.com

Responsibilities:

Social Media & Customer Communications:

- Develop and execute comprehensive social media strategies across various platforms to enhance brand visibility and engagement.

- Manage and curate content for social media channels, ensuring alignment with the overall brand message and marketing objectives.

- Oversee community engagement initiatives, including the creation of monthly newsletters and employee advocacy programs.

- Monitor social media trends, analyze performance metrics, and adapt strategies accordingly.

- Get on customer calls, and draft emails and case studies with inputs from the calls

PR and Media Relations:

- Develop and implement PR strategies to enhance the organization's reputation and maintain positive media coverage.

- Cultivate relationships with key media outlets and influencers to secure positive coverage and partnerships.

- Create and distribute press releases, articles, and other communication materials to relevant media channels.

- Act as the primary point of contact for media inquiries and coordinate interviews or press conferences.

Strategic Planning:

- Develop and execute end-to-end marketing communication strategies, along with the brand manager, aligned with overall business objectives.

- Collaborate with cross-functional teams to ensure integrated and cohesive marketing campaigns.

- Stay informed about industry trends and competitor activities to identify opportunities for innovation.

Competencies (Technical & Soft Skills):

- Bachelor's / Master's degree in Marketing, Communications, or a related field.

- 5+ years of demonstrated experience in social media strategy & execution.

- Strong understanding of digital marketing trends and best practices.

- Excellent written and verbal communication skills.

- Ability to manage multiple projects simultaneously and meet tight deadlines.

- Demonstrated ability to build and maintain positive relationships with internal and external stakeholders.

- Good understanding of ChatGPT, Canva, MS Office.

Equal Opportunity Employer:

We are proud to be an equal opportunity employer and are committed to creating a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.