RailYatri.in - Digital Marketing Role

Key Responsibilities:

- Plan, implement and manage all paid campaigns to drive installs, traffic, and bookings.

- Devise the plan for PPC, Affiliate and Performance marketing

- Responsible for setting the category specific Performance Marketing and Acquisition Strategy, including planning, budgeting, reporting and execution across multiple paid channels.

- Own targets for bookings, installs and inorganic web traffic.

- Setting up attribution models, multi-channel tracking.

- Create, maintain, and optimise PPC campaigns, ad-copies, landing pages, A/B testing, budgeting.

- Define reporting framework, analytics, and ROI tracking for all paid campaigns

Profile desired:

- Similar experience of at-least 2-3 years in an ecommerce company

- Well versed with paid campaign programs & tools, reporting tools, attribution models

- We are looking for people with hands-on skills, domain knowledge and analytical capability.