RailYatri.in - Category Manager

Job Description :

- Overall demand of the bus category including user acquisition, marketing & communication, ecommerce funnel, app vitals.

- Manage all micro markets demand, new acquisition and repeat behaviour - every route & origin/destination city is a micro market e.g. Bangalore-Chennai

- Specific activities include funnel optimisation, communication (in-app, notifications, emails, whatsapp, SMS), digital campaigns, product development check with tech, check daily reports and take corrective actions.

- Manage alliances to generate demand from partners

Candidate Profile :

- Experience in similar category management role esp in travel & mobility

- Strong analytical capability

- Hands on capability to manage tools like clevartap/firebase, digital marketing campaigns, internal dashboards, reporting tools

- Relevant experience of growth initiatives in travel & mobility