Rage Coffee - Vice President - Digital Growth

RESPONSIBILITIES :

- Assist CEO in working with key management in all areas of business related to growth, marketing & sales

- Create breakthrough customer offerings and advance marketing through new technology platforms, media tools and techniques.

- Own the digital marketing & e-commerce P&L

- Accountable for the end-to-end customer experience and for driving growth within traffic, conversion, revenue and profit

- Oversee all aspects of product and performance marketing across the online platform, including awareness, consideration, acquisition and retention

- Leverage your extensive experience of developing data-driven media strategies and tactics to drive positive ROI across the e-commerce platform

- Monitor site and channel performances and drive continuous ways to further improve and optimize

- Build and own best-in-class, performance-optimized acquisition strategy and own the day-to-day execution and optimization of campaigns on all key platforms (Instagram, Facebook, YouTube, Google AdWords etc.)

- Accountable for delivering insights, analysis, and recommendations across the E-Commerce functions, taking the ownership of the funnel analysis, performing weekly and monthly reports to track company performances and drive growth;

- Work effectively with third party partners and agencies

- Lead the team IN MONTHLY planning, keeping track of the budget, and reporting on marketing initiatives' performance, with a focus on ROI & revenue growth

- Play a leading role in strategizing, creating and managing a plan to achieve sustainable, profitable growth.

REQUIREMENTS :

- Relevant experience is MUST

- Experience in a similar role in a s fast growing company is MUST

ABOUT RAGE COFFEE :

Swmabhan Commerce Private Limited, parent company of Rage Coffee, is an FMCG company that manufactures, markets & distributes innovative coffee products. The first product in the market is a proprietary small batch crystalized coffee that is infused with 6 plant based vitamins which synergistically work with caffeine bringing in a "distinctive kick" that feels & tastes like freshly grounded coffee. The company has created craft coffee that is instantly consumable, affordable - ready to mix - and is convenient to carry in tube shots. Rage Coffee products are also US FDA, FSSAI, ISO registered and manufactured at a GMP compliant facility.