Rage Coffee - Performance Marketing Specialist

Job Description :

- Design and oversee all aspects of our paid media campaigns

- Develop, monitor and optimize campaign budgets.

- Coordinate with advertising and media experts to improve marketing results.

- Evaluate important metrics that affect the traffic, service quotas, and target audience.

- Work with your team to brainstorm new and innovative growth strategies.

- Run e-Commerce campaigns on Facebook, Instagram, google and Digital Marketing programs across platforms, advertising and native content formats.

- Make brand digitally discoverable with combined weaponry of Campaign Objective Analysis, Platform-wise Strategy Planning, Campaign Designing & Optimization and appropriate Keyword Selection.

- Deep-dive into consumer mapping and drive the optimal media mix by allocating budgets across performance platforms like Google, Social Media YouTube, Programmatic Buying Platforms.

- Optimize all digital assets and drive generation of relevant traffic.

- Research campaign issues, creating and executing action plans based off findings in order to effectively concentrate on ROI.

- Managing paid ad campaigns across search, display, social and retargeting networks by conducting extensive keyword research, analysis and testing of keyword performance

- Ensuring successful campaigns managing bids and budgets to be able to meet the predefined KPI's.

- Optimizing campaigns across multiple channels to deliver the best return on investment

- Identify replicable marketing strategies, tactics and channels that address business pain points and convey product benefits to drive new customer acquisition - with an implement, test, and measure mindset.

- Critical and in-depth analysis of third party analytics and campaign management tools Google Analytics, Google Tag Manager , Facebook Pixel, Tableau, Search Ad 360 etc to measure and analyze the campaign impact and provide actionable insights. etc.

- Own the ideation, conceptualization & execution for email marketing campaigns in an orchestrated fashion.

Requirements :

- Proven experience of 8-12 years managing e-commerce campaigns.

- Excellent hands on experience with paid advertising channels like Facebook Ads, Instagram ads, Google Display ads, Search Ads, YouTube Ads,

- You have a deep understanding of Google ads and Google Analytics.

- A combination of analytical and creative thinking, with excellent attention to detail and good business judgement.

- Use a data-driven approach to manage campaigns and derive insights on strategy and performance.

- Passion & hustle to take on & solve problems.

- Willingness to roll up your sleeves and execute as opposed to creating strategies.