RADISE International - Manager - Marketing

Job Responsibilities :

1) Participate in creating a marketing plan that will support the corporate strategic initiatives

2) Plan product launches and positioning with the sales team

3) Drive key short- and long-term growth initiatives closely with sales team

4) Work with Marketing teams to develop the collateral required for target customer segments

5) Align and influence cross-functional organization around key advertising initiatives

6) Research to identify market trends

7) Build brand awareness, ideal client models, and a message matrix

8) Create and execute targeted campaigns using marketing automation platforms

9) Create and execute outbound email campaigns

10) Create and execute inbound lead generation plans

11) Manage company's social media strategies

12) Manage company's web presence. Including SEO, SEM, and key word strategies

13) Create and manage lead nurturing processes

14) Create a process for calculating a Net Promoter Scoring initiative

15) Manage process of creating compelling stories by using visual mediums and creating compelling visual diagrams.

Qualifications :

1. Ability to manage multiple work streams at the same time

2. Experience with all aspects of Social Media and SEO

3. Track record of developing and implementing successful Lead Generation campaigns/processes

4. Structured thinking, communication and overall processes and approach

5. Strong problem-solver and ability to drive relationships across the organization

6. Ability to create strong, visual, marketing materials from technical concepts and designs

7. Ability to assist with visuals and responses to RFPs

8. Ability to project manage team members and contractors to implement marketing plan, campaigns, digital media, and special projects

9. Demonstrated experience in identifying client needs and wants and creating compelling marketing messages, materials, and campaigns to address those needs

10. Strong understanding of the construction and material testing industry and the key associated trends working with GEO Tech, CEI and/or CMT strongly desired