Radio Mirchi - Head - Sales

Primary responsibility:

- Ensure budgeted revenue achievement and timely collections for the station

Responsibilities:

- Sales Strategy and Planning

- Prepare and implement annual sales strategy for the station

- Provide direction to sales team by developing, implementing and monitoring progress of the yearly and monthly sales plan

- Monitor competition (Radio as well as other mediums) and develop strategies to maximize market share

- Be the custodian of revenue performance of the station and also be responsible for yield maximization

- Identify, develop and implement strategies to build radio as a category with the advertisers and agencies

- Recommend pricing strategies / tactics for the station

- Give feedback on programming and product to marketing and programming and recommend improvements based on market feedback

- Aid team members in achieving their targets

- Help and aid in large value sales closures

- Contribute to ideas and concepts for clients

- Conceptualise and implement monetizable opportunities and motivate team to sell the idea

- Meet and build relationships with key accounts (agencies and clients)

Team Management:

- Monitor, coach and mentor team members to ensure high levels of competence in the team

- Provide training to all team members on a regular basis on sales skills

- Participate in recruitment and selection of team members as and when necessary

- Spend time with team members in giving feedback on their performance and also in resolving issues / conflicts

- Monitoring all reports sent by team members

- Ensure through his team heads / team that monies are collected on time through the respective account manager

- Implement processes and systems as developed by the corporate office

- Monitor yields and ERs and ensure that revenue bookings are as per company policy

- Approve deviations / bonusing / rates as authorized by the sales policy

- In conjunction with Marketing and Programming, contribute to building monetizable opportunities like Melas