Radio Mirchi - Activations Head

Location: Mumbai

Experience:

Premier MBA with 9-12 years of experience with atleast 2-3 years of experience in managing a P&L or in a Brand / Marketing Management role in a consumer facing industry (FMCG / Telecom / Insurance etc).

Job Description: Activations Head

Primary responsibility:

- Ensure budgeted P&L and revenue achievement and timely collections for the station

- Profit & Loss Account Management

- Prepare and implement the annual activations strategy for the station

- Prepare and implement the activations calendar for the station in conjunction with the Station Director and the National Activations Head

- Develop and monitor costs and build the Activations business into a profitable and scalable vertical

- Develop monetizable properties in the activations space and drive implementation

- Provide direction to the Activations team by developing, implementing and monitoring progress of the yearly and monthly plan

- Monitor competition (Radio as well as other mediums) and develop strategies to maximize market share

- Be the custodian of revenue and cost performance of the business and also be responsible for yield maximization

- Recommend pricing strategies / tactics for the station

- Give feedback on programming and product to marketing and programming and recommend improvements based on market feedback

- Aid team members in achieving their targets

- Help and aid in large value sales closures

- Contribute to ideas and concepts

- Meet and build relationships with key accounts (agencies and clients)

Team Management :

- Monitor, coach and mentor team members to ensure high levels of competence in the team

- Provide training to all team members on a regular basis on sales and Planning skills

- Participate in recruitment and selection of team members as and when necessary

- Spend time with team members in giving feedback on their performance and also in resolving issues / conflicts

- Monitoring all reports sent by team members

- Ensure through his team heads / team that monies are collected on time through the respective account manager

- Implement processes and systems as developed by the corporate office

- Monitor yields and ERs and ensure that revenue bookings are as per company policy

- Approve deviations / bonusing / rates as authorized by the sales policy

ORGANIZATIONAL RELATIONSHIPS:

Reports to Station Director and the National Activations Head (matrix reporting)

The position expects the person to work with the considerable amount of independence and take decisions regarding target achievement.

CONTACTS:

Internal persons :

- The position requires the person to coordinate regularly with

- Programming for client activities, ideas etc

- Marketing to understand events calendar and generate revenue from them

External persons :

The position requires the person to coordinate with agency personnel, clients, their key decision makers, decision influencers etc